Blog
Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
Blog
How Do You Redefine Research Delivery For The AI Era? Start With Trust.
As AI reshapes how research is delivered and consumed, trust isn’t just important — it’s everything. In a world where speed and scale matter, the winners will be those who build AI on a foundation of integrity.
Podcast
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
Blog
Should B2B Brands Embrace Reddit?
Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.
Blog
Predictions 2026: Software Development Goes From Jamming To A Full Orchestra
If software development was music, generative AI would be rewriting the score. Learn how the tune will shift in the coming year.
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Blog
2025: The Year Context Became King (And How Developers Are Wielding It)
Let’s be honest: In 2025, the breathless pace of AI model updates has started to feel … well, a bit incremental. We’re still getting improvements, but the massive paradigm-shifting leaps of the last few years seem to be incremental for code generation … on the model side, at least. But AI-driven innovation in the software […]
Blog
Proactive Security Platforms Will Cumulate Visibility, Prioritization, And Remediation
Last year, we released our inaugural Forrester Wave™ on attack surface management (ASM) solutions. The ASM Wave primarily focused on visibility — the first of the three principles of proactive security. ASM’s visibility is achieved through external asset discovery and ingestion of third-party information regarding asset attributes, and both features are becoming increasingly commoditized. Yet the ubiquity of […]
2026 Predictions: 5 Shifts That Will Reshape B2B Strategy
AI agents. Influencer strategy. Pricing disruption. What’s next for B2B growth? Download the guide to uncover five bold predictions impacting marketing, sales, and product leaders in 2026.
Blog
Predictions 2026: Trust Will Be The Ultimate Currency For B2B Buyers
As buyers become both more empowered and more skeptical, they’re demanding transparency and measurable outcomes. Providers that fail to adapt will not only find themselves sidelined — they’ll also face risks.
Blog
A New Generation (Of Apps): Meet Ken Parmelee, Principal Analyst For AppGen And Low-Code
I have had the challenge and honor of running several very large software businesses, $1 billion and larger. I have also had the excitement of creating new software businesses from concepts to commercially sold products. As a lifelong techie, the excitement of identifying business problems, conceptualizing software solutions, and then bringing them into reality still […]
Blog
What Technical Debt Means To IT Professionals
AI may be grabbing front-page headlines — but tech debt is lurking below the surface. Learn about the path forward to manage it.
Blog
Predictions 2026: The Workforce Muddles Through Ambient Disruption
Disruption no longer comes in the form of episodic occurrences for workers. Discover how that will manifest in the year ahead.
Blog
The AI Revenue Frontier: IT Service Providers Step Into The Spotlight
We recently went through reporting season for IT service providers. A notable development is the clear transition from discussing artificial intelligence to actively pursuing its monetization.
2026 Tech & Security Predictions You Can’t Afford To Miss
AI cleanup, budget shifts, neocloud, and quantum threats — what’s ahead could reshape your strategy. Get Forrester’s guide with five bold predictions to stay ahead and lead with trust and value.
Blog
Our Highlights From Infosys’ EMEA Confluence 2025
Infosys’ EMEA Confluence 2025 in Monte Carlo spotlighted AI innovation, cloud sovereignty, and IT transformation. Discover key themes such as Topaz Fabric, AI ROI, and Infosys’ growth in Europe.
Blog
The Real AI Bottleneck Is Organizational Reinvention, Not Computing Power
Anthropic, Google, Microsoft, OpenAI, xAI, and others are making trillion-dollar bets on AI infrastructure. They promise artificial general intelligence (AGI) delivered from the cloud, which they describe as “a country of geniuses in a datacenter.” But your ROI from AI depends almost entirely on something you’re not investing in — your organization’s capacity to reinvent itself. Find out why.
Blog
Announcing The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025
Fraud in Asia Pacific (APAC) is evolving at breakneck speed. New payment methods are rapidly becoming new attack surfaces: Instant payment systems such as PayNow and UPI are now mainstream, stablecoins are gaining traction for cross-border transfers, and fraudsters are weaponizing AI-driven scams like deepfakes and social engineering.
Blog
Predictions 2026: Trust And Privacy — How GenAI, Deepfakes, And Privacy Tech Will Affect Trust Globally
As consumers and businesses learn to operate in a permanent state of skepticism, our trust and privacy predictions reveal how organizations must adapt to survive — and thrive
Blog
AI And The Future Of Experience Design: Takeaways From Adobe MAX
Adobe enables more of the design workflow, meeting users where they are and balancing solving pain points with new innovations.
Build A Security Org For The Future
Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.
Blog
AI Is Rewriting Software Work: What It Means For Your Team
Over the past 6–9 months, our team has been working on one of the most ambitious research efforts I’ve led at Forrester: a dual-track program combining dozens of qualitative interviews with development leaders and practitioners and a rigorous quantitative analysis of AI’s employment impact across the software development lifecycle (SDLC).
Podcast
Just Another Number? Introducing Forrester’s Total Experience Score
This week on the CX Cast, Forrester research director Rick Parrish joins Martin and Angelina to discuss Forrester's new Total Experience Score — a framework designed to unify brand and CX measurement. Tune in to hear why legacy metrics like Net Promoter Score℠ (NPS) and customer satisfaction (CSAT) are no longer sufficient, and how the Total Experience Score provides a more nuanced, actionable view of your brand.
Blog
Create Emotionally Positive Digital Experiences For Differentiation And Growth
To drive loyalty and differentiate in a world where customers increasingly connect via digital channels, you must create digital experiences that are not only easy and effective but also emotionally resonant. Learn why emotionally resonant experiences matter now and what makes a digital experience emotionally resonant.
Blog
What Trader Joe’s Can Teach Us About AI Use Cases
Early in the history of Trader Joe's, founder Joe Coulombe devised four simple checks that every product in inventory had to pass to truly tell a story about the brand while also aligning with the operational needs of the business. Can enterprises adopt a similar discipline for AI — a simple heuristic test for executives to cut through the noise and focus on the areas of opportunity that matter most?
Blog
Predictions 2026: Prepare For AI, Security, And Integrated Network Infrastructure And Operations
Forrester’s 2026 predictions for technology infrastructure and operations highlight major shifts driven by AI adoption, secure LAN expansion, and agentic AI workflows. Key trends include private AI factory growth, edge computing with microservers, SASE and LAN convergence, and autonomous AI preventing outages — crucial insights for tech leaders navigating digital transformation.
Blog
It’s Time To Reinvent B2B Influencer Relations
Today’s B2B buyers are often armed with clear insights about the products or solutions they need and the providers they prefer before they directly engage. And it’s frequently the growing impact of external influencers — independent third-party organizations and individuals such as the business press, review sites, industry analysts, and academics — that reshape the decision-making process.
Blog
Predictions 2026: AI Gets Real For Customer Service — But It’s Not Glamorous Work
AI won’t transform customer service in 2026 — but foundational work will. Discover how the customer service space will evolve in the coming year.
Blog
Predictions 2026: Manufacturers Double Down On Basics And Plan For The Future
In the year ahead, leaders will be forced to balance incremental improvement and capacity building with a few targeted investments in the technologies they’ll need tomorrow. Explore our predictions for the smart manufacturing and mobility sectors.
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