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Forrester analysts visited the IAA-Mobility trade show in Munich this year. Here's some of what they saw, and some of what they missed.
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The smart glasses category remains niche, but expect competition to heat up soon.
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At the fifth Tencent Cloud International Summit, as part of the company’s wider Global Digital Ecosystem Summit in Shenzhen, Tencent made its strategic direction clear: It is accelerating two engines to drive future growth.
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Learn the four key announcements that underscore Box’s commitment to AI and what they mean for Box customers.
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A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
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The 10th annual Splunk .conf took place in Boston recently. From the opening keynote to various new product releases and enhancements, get a full review of the event in this post.
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Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
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It's one of the most common questions from CX leaders: Where should the CX function sit? We identified multiple factors and variables that influence the best possible home for the CX function in this post.
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In this research, we identify the top priorities that matter to our clients in APAC and EMEA, based on hundreds of requests for guidance from our security and risk Forrester Decisions clients in the first half of 2025.
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Three recently revealed software supply chain attacks are a reminder of how attackers probe for any weakness in a supply chain, including smaller entities, to target larger enterprises. Find out how you can learn from these attacks to strengthen your supply chains.
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Details have been trickling out about a security issue in Salesloft’s Drift product. Find out what data was compromised and what actions you can take to reduce the threat to your business.
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One of advertisers’ greatest challenges with TV advertising is “streaming TV’s high CPMs,” according to Forrester’s Q2 2025 CMO Pulse Survey. Find out why TV advertising’s sellers benefit at TV buyers’ expense and how consumers are caught in the middle.
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To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.
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Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
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How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about CX prioritization. Choosing what to do — and what not to do — is both an art and a science, and you can apply different levels of rigor to your process to enhance your ability […]
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Technical debt isn’t just a developer headache anymore — it’s a strategic business risk. Learn how technology lifecycle management can be a practical lever to pull to stop technical debt from overwhelming your organization.
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In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
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Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
