Automation
Automation can fuel efficiency and accelerate growth. But the margin for error is significant and the implications for firms and employees are massive.
Insights
Blog
AI Computing Will Change The World By Empowering People, Not Automating Tasks
Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.
Blog
AI Agents: The Good, The Bad, And The Ugly
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
Blog
Key Insights And Recommendations From VMware Explore 2024
Get six key takeaways from the annual VMware Explore 2024 conference and find out what they mean for technology leaders.
Blog
Is GenAI Falling Short? Not In The Contact Center
Infrequently asked questions is an example of how genAI is bringing value to the contact center
Blog
The Future Of Mobility Must Bring Change In The Air, Too
The future of mobility means much more than electric vehicles or autonomous mobility. Any discussion of the future of mobility must consider the movement of individuals and small groups, the movement of larger groups, and the movement of goods. Learn more in this preview of an upcoming client webinar.
Podcast
Is AI Making Employee Burnout Better Or Worse?
AI has been portrayed as both the solution to and the cause of employee burnout. Which is it? In this episode, VP and Principal Analyst J. P. Gownder and Senior Analyst Jonathan Roberts describe the impact of AI on employee burnout.
Blog
AIOps Drives Observability And Business Outcomes In IT
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.
Blog
Announcing The First Forrester Wave™ On Accounts Payable Invoice Automation
Learn three key differentiators for vendors in the accounts payable invoice automation (APIA) landscape in this preview of the new report, The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.
Blog
Automation Builders, Beware! Don’t Repeat The RPA Mistakes With Agentic Automation
If robotic process automation bots are getting replaced by AI agents, will this lead to an unmanageable number of AI agents with overlapping functionalities? Get four tips to avoid this issue.
Blog
Announcing The Forrester Wave™: Continuous Automation And Testing Services, Q2 2024
We evaluated 13 of the top continuous automation and testing services players. Get three key takeaways in this preview of the new Wave report.
Blog
Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
Blog
Accelerating Advertising With AI Comes At A Cost
It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI.
From AI To Cloud: Where To Invest In 2025
Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.
Blog
Hannover Messe 2024: We’re All In This Together
It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.
Blog
From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
Blog
Revolutionizing IT Operations Comes With Manageable Risks
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Podcast
Are You A Better Manager Than A Bot?
After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.
Blog
The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024 — Five Key Takeaways
We've evaluated the nine most important conversation automation solution vendors. Learn what’s changed since we evaluated the market three years ago
Don’t Miss Our Global Tech Summits
Attend our Technology & Innovation Summits for breakthrough research, strategies, and best practices to achieve high-performance IT, embrace AI, and fuel growth with emerging technology. Meet with a Forrester analyst to get perspective on your priorities.
Blog
Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right
Offshoring. Nearshoring. Rightshoring. Learn how emerging technologies such as ubiquitous sensing, distributed computing, AI, and data fabrics are being used to determine the optimal manufacturing mix.
Blog
AIOps And Observability Deliver Operational Insights
Implementing AIOps and observability solutions can be a challenging task for organizations. To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise’s specific IT complexity and goals. Learn how you can begin exploring the best practices for AIOps and observability and the aspects that you need to consider when embarking on the delivery of these.
Podcast
Tech Trends To Watch In 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.
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