Automotive

The automotive industry is being upended to a degree never before seen in its 140 year history. From rideshare tech to shifts in consumer preferences to self-driving cars, our insights can help automotive firms forge a fruitful path amid uncertainty.

Insights

Blog

Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps

Paddy Harrington May 14, 2024
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.
Blog

The EU Data Act Is Now In Force — What It Means For You And Your Organization

Martha Bennett January 12, 2024
Find out what the Act means for your organization and get seven tips on what to do next.
Podcast

Autonomous Vehicles: Are We There Yet?

What It Means December 7, 2023
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.
Blog

Strikes Are Merely One Expression Of Employee Power

J.P. Gownder October 16, 2023
2023 was the biggest year for US strikes in 40 years. Strikes are an expression of Employee Power — one of the four shocks that will reshape the future of work over the next decade.
Blog

US CX Quality Falls For An Unprecedented Second Consecutive Year

Pete Jacques June 12, 2023
US brands struggled to deliver effective customer experiences in 2023, but some succeeded. Discover the US Customer Experience Index (CX Index™) 2023 results.
Blog

Volkswagen’s Woes Remind Us That Combining Hardware With Software Is Hard

Paul Miller May 13, 2023
The Volkswagen Group bet big on a new software division called Cariad, committing billions to building the software meant to power in-car experiences for Audi, Porsche, VW, and other group brands. Software delays hit the launch of new cars, and Cariad lost $2 billion in 2022. A “structural and personnel realignment” sees new leadership for […]
Blog

Auto Manufacturers Need Better Design To Stop Failing Customers

Karine Cardona-Smits October 27, 2022
The 2022 Paris Motor Show (Mondial de l’Automobile) disappointed, both because of the absence of major manufacturers but, above all, because of the lack of a long-term strategy that looks beyond ownership of a vehicle and explores sustainable solutions. While Electric Cars Are Greener, They Are Not The End Solution With the ban of fossil-fuel […]
Blog

The US Is Spending Nearly Half Of A Trillion Dollars On Climate And Infrastructure, Seeding The Green Market Revolution

Amy DeMartine August 15, 2022
Forrester’s research team reviews the major business implications of the Inflation Reduction Act.
Blog

What The Massive US CHIPS Act Means To You

Glenn O'Donnell August 9, 2022
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
Blog

In-Car Subscriptions Must Align To Mobility Moments If They Are To Succeed

Paul Miller July 14, 2022
Instead of offering monthly or annual subscriptions to in-car features, align them to customer mobility moments in ways that address customer pain.
Blog

Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away

Karine Cardona-Smits December 2, 2021
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
Blog

Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
Blog

Prevent A Loss, Save A Tree

David Hoffman August 16, 2021
Hard to believe we’re almost three quarters through 2021. Now seems as good a time as any to draw your attention to one of last year’s predictions on insurance. I really like our prediction that connected devices will drive a 50% increase in the usage-based insurance market. Why? Not because the odds of it happening […]
Blog

The Race To Put Cars In The Cloud Is … Confusing

Paul Miller February 15, 2021
Cloud providers and carmakers keep announcing grand partnerships. The reality is more complex and, often, less exciting.
Blog

New Tech: What I Took Away From The American Graphene Summit

Carlton Doty June 5, 2019
Graphene will (eventually) affect all of us, whether we know it or not. I’ll explain later, but first, let’s take a step back and level-set. What is graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the theoretical […]
Blog

The Future Of Mobility Is Data, Not Cars

Lorenzo Introna December 5, 2018
Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […]
Blog

Volkswagen Partners With Azure To Drive Transportation Innovations

James Staten October 17, 2018
Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital-services-driven business. While the […]
Blog

Customer Experience Index Reveals Brands Lack Human Connection

Victor Milligan September 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […]
Blog

How Are You Using IoT Technology To Drive Business Innovation?

Carlton Doty August 20, 2018
Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in-depth, I’ve spoken to several […]
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