Automotive

The automotive industry is being upended to a degree never before seen in its 140 year history. From rideshare tech to shifts in consumer preferences to self-driving cars, our insights can help automotive firms forge a fruitful path amid uncertainty.

Insights

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What The Massive US CHIPS Act Means To You

Glenn O'Donnell 58 mins ago
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
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In-Car Subscriptions Must Align To Mobility Moments If They Are To Succeed

Paul Miller July 14, 2022
Instead of offering monthly or annual subscriptions to in-car features, align them to customer mobility moments in ways that address customer pain.
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Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away

Karine Cardona-Smits December 2, 2021
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
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Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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Prevent A Loss, Save A Tree

David Hoffman August 16, 2021
Hard to believe we’re almost three quarters through 2021. Now seems as good a time as any to draw your attention to one of last year’s predictions on insurance. I really like our prediction that connected devices will drive a 50% increase in the usage-based insurance market. Why? Not because the odds of it happening […]
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The Race To Put Cars In The Cloud Is … Confusing

Paul Miller February 15, 2021
Cloud providers and carmakers keep announcing grand partnerships. The reality is more complex and, often, less exciting.
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New Tech: What I Took Away From The American Graphene Summit

Carlton Doty June 5, 2019
Graphene will (eventually) affect all of us, whether we know it or not. I’ll explain later, but first, let’s take a step back and level-set. What is graphene? Simply put, it is one single atomic layer of carbon, produced by various methods of separating layers of material from graphite. It only existed in the theoretical […]
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The Future Of Mobility Is Data, Not Cars

Lorenzo Introna December 5, 2018
Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption. The focus has always been more skewed toward the product experience and product features and defining […]
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Volkswagen Partners With Azure To Drive Transportation Innovations

James Staten October 17, 2018
Volkswagen’s recent announcement of its decision to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts that transportation leaders are taking to position themselves as customer experience leaders. The objective of Volkswagen Automotive Cloud is to transform the company to a digital-services-driven business. While the […]
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Customer Experience Index Reveals Brands Lack Human Connection

Victor Milligan September 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […]
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How Are You Using IoT Technology To Drive Business Innovation?

Carlton Doty August 20, 2018
Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in-depth, I’ve spoken to several […]
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Uber Shutters Self-Driving Truck Group; Autonomous Freight’s Future Remains Bright

Laura Koetzle August 1, 2018
This week, Uber announced that it would close down its self-driving trucks business unit to focus on autonomous passenger vehicles.  In July 2017, we predicted that logistics and shipping firms would replace human-driven double- and triple-freight trailers with human-directed platoons of autonomous trucks and fully autonomous trucks as quickly as practicable and legally permitted. Does this […]
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Uber Shutters Self-Driving Truck Group; Autonomous Freight's Future Remains Bright

Laura Koetzle August 1, 2018
This week, Uber announced that it would close down its self-driving trucks business unit to focus on autonomous passenger vehicles. In July 2017, we predicted that logistics and shipping firms would replace human-driven double- and triple-freight trailers with human-directed platoons of autonomous trucks and fully autonomous trucks as quickly as practicable and legally permitted. Does this […]
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The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?

Carlton Doty July 18, 2018
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain . . . it’s all here. I look forward to some great discussions about how […]
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New Tech: Transportation Technology And The Self-Driving Economy

Carlton Doty March 22, 2018
Less than a year ago, my colleague Laura Koetzle and I published a report on the transformative effects of autonomous vehicles on the global economy. While conducting the research in the year leading up to that publication, the news cycles were sparsely populated (at best) with stories of the marvel of self-driving cars. We are […]
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Get Ready For The Self-Driving Economy

Laura Koetzle July 20, 2017
Autonomous transportation. If you’re reading this, you have an internet connection, so you’ve heard all about how autonomous vehicles (AVs) are coming to take our jobs, eliminate traffic and give machines the power to make moral choices. This technology is exciting, hence all the media hype – but what does it really mean for your […]
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Congrats On Your New Car! But Before You Go . . .

Danielle Place May 18, 2017
If you’ve ever bought a car from an auto dealership, this story might ring true for you. After weeks of test driving, researching, and debating prices, I finally settled on the exact car to buy. I felt relieved to make this decision and couldn’t wait to drive my new ride home. But there was just […]
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Digitizing The Car: Why Auto-Makers Are On The Wrong Track

Nigel Fenwick April 2, 2016
I’m a bit of a car nut. I love driving cars. So does my wife. We both autocross one of our cars most weekends in the New England summers (FYI AutoX is a great way to hone your driving skills and be a safer driver). We love our cars and I’m pretty passionate about the […]
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Welcome To The Age Of Innovation – Perspectives On CES 2016

Nigel Fenwick January 12, 2016
Presenting and hosting a panel on digital transformation at this year's CES gave me the opportunity to wander the 2 million square feet of exhibit space and assimilate some of the changes coming our way: Welcome To The Age Of Invention. For me, the most exciting aspect of CES is the sheer volume of innovative, […]
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