Consumer Loyalty

A win-win relationship in which engaged consumers reward brands with increased wallet share and word-of-mouth recommendations.

Insights

Blog

Clean Up Your Martech And Loyalty Tech Ecosystem

Mary Pilecki 3 days ago
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Blog

Level Up Your Loyalty Marketing With Zero-Party Data

Mary Pilecki September 14, 2022
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, data sets saturated with useless information, or an inability to make customer insights actionable, […]
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Running Twice As Smart: A CMO Growth Primer For An Economic Downturn

Dipanjan Chatterjee August 25, 2022
It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that! — “Alice in Wonderland” Run Twice As Smart We sit in the penumbra of a pandemic, on the cusp of a recession. In these […]