Business Technology (BT)
Business technology (BT) is the core of the contemporary enterprise. Read insights on how to infuse technology into your business for maximum ROI and effectiveness.
Insights
Blog
Salesforce Makes Moves Into The Back Office With A Strategic Workday Partnership
Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective? Salesforce extends its power into back-office workflows […]
Blog
Rethinking IT Strategy: A Comprehensive Blueprint For Success
Traditional approaches to IT strategy can result in plans that are disconnected from the actual needs and dynamics of business operations. Learn how Forrester's new IT strategy blueprint can help create an IT strategy that continuously optimizes business results.
Blog
Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
Blog
Announcing The Forrester Wave™: Continuous Automation And Testing Services, Q2 2024
We evaluated 13 of the top continuous automation and testing services players. Get three key takeaways in this preview of the new Wave report.
Blog
Key Takeaways From SAP Sapphire Orlando 2024
From generative AI to cloud to pricing announcements, the recent SAP Sapphire in Orlando was a busy event. Read this blog to get our key takeaways and perspectives on the big announcements from SAP.
Blog
The ERP World Is Busy With Acquisitions
SAP and IFS announce key acquisitions, furthering the breadth and depth of their software capabilities and adding customer value.
Blog
Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
How CIOs Can Pave The Way For A Growth Agenda
Don't get caught unprepared for this CIO change. Read our report on tech leaders' new role in driving a growth agenda with a customer-centric technology strategy.
Blog
Align Or Fall Behind: Overcoming Software Strategy Execution Challenges In APAC
The APAC software industry is booming, with a growth rate of 10.3% expected in 2024, yet mastering a software strategy remains a complex task for technology leaders. Learn how to fine-tune your 2025 IT budgeting efforts to match the intensity of investment with each high-performance IT style in response to the distinctive needs of your business strategy.
Blog
Get The Recognition Your Company And IT Organization Deserve With The Forrester Technology Strategy Impact Award
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
Blog
With Selipsky Out, What’s Next For AWS?
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Blog
Navigating Challenges And Optimizing Performance In The Public Sector With TIER
In 2022, Forrester launched the tech insights and econometric research (TIER) series to provide technology executives with valuable reports on the key economic drivers that enable them to make informed decisions and drive customer value with technology. Recognizing that public sector and government entities have unique needs, we have introduced our initial series of public […]
Blog
Introducing The Forrester Wave™: Workday Services, Q2 2024
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.
Podcast
Mainframe Myth Busting
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
Blog
Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog
Your Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog
GenAI For Tech Leaders: Q&A
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
Blog
Tech Stack Optimization Is Now A Strategic Priority
Learn how Forrester’s outcome-based technology optimization model creates an approach that offers advantages to delivering business aligned value and enabling growth.
Blog
Invisible Experiences: Anticipate Customer Needs With Real-Time Interaction Management
Imagine having a butler who anticipates and serves your needs. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? In Gotham City, Alfred ensures that Batman’s utility belt is always […]
Blog
Announcing The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024
Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024 to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising Tide […]
Blog
TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully
Get four key takeaways in this preview of Forrester’s latest tech insights and econometric research (TIER) to help your organization navigate the murky waters of 2024 and achieve growth.
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