Business Technology (BT)

Business technology (BT) is the core of the contemporary enterprise. Read insights on how to infuse technology into your business for maximum ROI and effectiveness.

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Insights

Blog

NVIDIA Faces An Army Of Opponents That Might Include You

Glenn O'Donnell November 22, 2023
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
Blog

Holiday Magic Begins With Empowered Store Associates

Lauren Cevallos November 21, 2023
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Workday AI Marketplace To Arrive In 2024, Allowing Customers To Supercharge AI & ML Deployments

Akshara Naik Lopez October 19, 2023
Learn how Workday's newly announced AI marketplace will help its customers find and deploy Workday-trusted AI solutions.
Blog

Introducing The Forrester Wave™: Sales Force Automation, Q3 2023

Kate Leggett October 17, 2023
Shareholders demand profitable, responsible revenue growth. Buyers expect you to deliver value at every step of the sales process. And sellers expect to be prompted to the best actions and steps to take to achieve quota. It’s really hard to deliver on all these expectations. Buying motions are complicated. They involve more business and IT […]
Blog

Break The Cycle Of Security And Technology Intergenerational Trauma

Jinan Budge September 12, 2023
Learn what's creating the silos between technology and security teams and how to avoid or remove them.
Blog

Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Sam Higgins September 11, 2023
Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […]
Blog

Restricted Source Licensing Is Here

Naveen Chhabra September 7, 2023
Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc., are contributing back […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Forrester’s Impressions: VMware Explore 2023

Naveen Chhabra September 6, 2023
In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth. Even though it grew, it knows it is vulnerable. […]
Blog

The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked

Emily Pfeiffer August 29, 2023
Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.
Blog

Forrester Data Shows High CRM Adoption But Low Satisfaction

Kate Leggett August 15, 2023
Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy. You can find all our insights in our report, Customer Relationship Management Market […]
Blog

Clari’s Acquisition Of Groove Is A Milestone For Revenue Tech

Anthony McPartlin August 15, 2023
Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.
Blog

Hyperscalers, It’s Time To FOCUS

Tracy Woo August 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]

2024 Tech Budget Missteps You’ll Want To Avoid

Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.

Blog

SAP To Raise On-Premise Annual Support Fees An Average Of 5% Effective January 2024

Akshara Naik Lopez August 9, 2023
Continuing the latest trend in price increases by major enterprise software vendors, SAP announced on July 26, 2023, that it will increase the annual support fees for SAP support agreements by roughly 5.0% (by local CPI rates, capped to 5%). This is on top of the previous increase announced in 2022 for an average support […]
Blog

Annual Planning 2024: Now Is The Time For Tech Leaders To Reinvigorate Their Role In The Growth Agenda

Keith Johnston August 8, 2023
For 2023, Forrester recommended a steadfast approach to technology decisions to reconcile any hasty investments made in the pandemic years. With that work now forming the foundation for future business growth, it’s time to accelerate into 2024 with a pragmatic approach to innovation. Learn three key areas where you should focus your 2024 tech spend.
Webinar

Planning Guides 2024: Technology Leaders

Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.
Blog

The Rise Of DIY In FinOps

Tracy Woo July 18, 2023
One of the trends that emerged from FinOps X in San Diego is that DIY tooling is on the rise. Find out why Forrester typically tries to dissuade FinOps teams from taking this route.
Webinar

The Top 10 Emerging Technologies For 2023

Watch this on-demand webinar to see the emerging technologies on our top 10 list with a benefits horizon to help guide your short–, mid–, and long-term investments. 

Get Bullish On These 2024 Tech Budget Line Items

Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.

Blog

Generative AI Will Sprint Into Your Business Through Four Doors

Ted Schadler June 23, 2023
As new as generative AI is, we can already see how companies will incorporate its capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how.
Blog

Get The Ball Rolling On Mainframe DevOps

Brent Ellis June 23, 2023
Mainframes Aren’t Going Away Anytime Soon Given the rapid rise of cloud computing, one might mistakenly assume that the mainframe is dead or dying, but in fact, the majority of mainframe users say that they are actually expanding their mainframe footprint. Why? Certain workloads — or, more specifically, the scale of certain workloads — can’t […]
Blog

Guide Your Compute Architecture Investment Decisions With The Forrester Tech Tide

Tracy Woo June 22, 2023
Compute architectures are fast evolving to serve changing business scenarios and needs. We frequently hear the difficulties that you face as options emerge. The difficulties are rooted in deciding whether to use commodity or fit-for-purpose compute architectures, whether for generative AI, data-intensive applications, or edge deployments. This also ties closely to the central role that […]
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