Business Technology (BT)
Business technology (BT) is the core of the contemporary enterprise. Read insights on how to infuse technology into your business for maximum ROI and effectiveness.
A Greener Future For Infrastructure Automation
Imagine spending most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (infrastructure automation) that is hotter than ever. Is it a coincidence, or did we time it precisely to publish the report at the onset of spring? I think the latter. 😊 The […]
HPE Ramps Up Hybrid Cloud Management With OpsRamp Acquisition
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
Thrive In Economic Uncertainty
Get actionable advice to navigate the 2023 downturn. Explore our resources for tech, marketing, CX, sales, and product leaders.
Take Control Of Your DAM Experience
With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging, and interactive content while strictly managing spend. Your teams are creating content at a rapid pace to keep up with changing consumer demands and demographics, but it is hard for them to collaborate and efficiently […]
When Profits And Principles Collide, Everyone Loses
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
Mastering Hybrid Meetings Is A Critical Priority
Employees are overwhelmed with meetings: back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic, and leaders tell us those meetings were sticky — they never fell off of calendars. Add in the complications caused by working in the messy […]
It’s Time To Move To A Business-Value-Aligned Tech Stack — Introducing The Strategic Technology Selection Guides For Enterprise Leaders
This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.
Complexity Makes SaaS Resilience Challenging But Not Impossible
The nature of software-as-a-service (SaaS) applications means that there is not a single silver bullet or method for protecting all SaaS applications. Instead, businesses must look at their SaaS tools as a portfolio of different platforms, each with their own risk profiles. Additionally, modern SaaS tools are API-driven and allow for composability to extend functionality […]
Optimize Your Tech Spend In 2023
Set your org up for future success by managing tech spend wisely during the downturn.
Announcing Updates To The Forrester Wave™ Evaluations Covering Automation Services
We are announcing changes to our Forrester Wave™ evaluations focused on the automation services market to better represent the rise of automation fabrics and the changing role of systems integrators, consultancies, advisory firms, and specialist services vendors in this space.
Smart Tech Executives Will Position Their Company For The Coming Rebound
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.
Follow Martech And Adtech To The Audience-As-A-Strategy Era
The sophisticated B2B marketers and advertisers I talk to are always striving to achieve some form of omnichannel reach with closed-loop reporting to refined target audiences at scale with a small number of vendors — no easy task, even with good audience technology. The Beginning Of A New Era: Audience As A Strategy Audiences have […]
Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.
Collaborative Supply Networks Can Resolve The Logistics Logjam
Road Transportation Is Fragmented And Wasteful Road freight accounts for 30% of the global logistics spend at about US$1.9 trillion per year. But road transportation is a highly fragmented industry. Most North American carriers operate fewer than 20 trucks, and companies with fewer than 50 employees generate more than 60% of European road freight market […]
Unlock The Secret To 2023 Tech Success
Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.
Banking Functionality Doesn’t Differentiate Banking Software Anymore, But Technology And Ecosystems Do
Functionality in retail and corporate banking is not highly differentiating anymore. In the future, only those that can support partner solutions in their ecosystem seamlessly can fully cope with banking industry’s expanding requirements.
European Predictions 2023: Cloud
In 2023, European banks and governments will accelerate their cloud plans while Kubernetes will see increased interest, as well. Learn more in our 2023 cloud predictions for EMEA.
WebAssembly (Wasm) Will Be Big — Early News From KubeCon 2022
Wasm Day Highlights Docker commits to helping cloud-native developers learn and adopt Wasm as the future of cloud computing and as a complementary technology to containers. Read Docker’s press release here. Fermyon announces open beta of Fermyon Cloud. Growth of the WASI component model to make Wasm more consumable: POSIX support in development via parametric […]
Enel Excels With A Future Fit Tech Strategy
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
Seize On 2023 Tech Opportunity
Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.
Four Key Takeaways From The 2022 State Of Retail Payments Survey
Four in five software decision makers at US retail companies are adopting or plan to adopt payments software in 2022, Forrester data shows.
Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.