Business Technology (BT)
Business technology (BT) is the core of the contemporary enterprise. Read insights on how to infuse technology into your business for maximum ROI and effectiveness.
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Call For Entries: The 2025 Enterprise Architecture Awards
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year's awards and how to apply here.
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Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
Missed Our Tech & Security Predictions Webinar?
Watch the replay to catch up! Dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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US Tech Spending Defies The Economic Slowdown To Hit $2.7 Trillion In 2025
Despite persistent inflation and a cooling labor market, US tech spending is forecast to grow by 6.1% in the US in 2025 to reach a staggering $2.7 trillion. Find out what’s driving this growth and what tech leaders can expect in 2025.
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Global Technology Spending In 2025 Will Reach $4.9 Trillion With Robust 5.6% Growth
Forrester’s latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what’s generating this growth and how to plan for the year ahead.
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Will AI Take Your B2B Marketing Job?
Our recent survey of marketing leaders point toward a nuanced reality. Yet it is abundantly clear that AI will change white collar professions.
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Third-Party VMware Support: A New Alternative On The Table
Tech buyers scrambling to get VMware support in the wake of the Broadcom deal are happy to hear about new third-party support service providers. Learn some of the pitfalls to avoid in evaluating these new providers.
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Product Lifecycle Management Evolves To Underpin Smart Manufacturing
In the past year, more than half of manufacturers said they planned to replace or upgrade their product lifecycle management (PLM) platforms. Get a a summary of a three-step process that tech leaders should follow to help transform PLM.
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NetApp Focuses On Storage And Exits FinOps
Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.
Podcast
A New Era For Crypto?
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.
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AI Agents Are Your New Coworkers: Get To Know Them Better At B2B Summit
Within three years, agentic AI will impact every area of the business for both buyer and seller, transforming human and nonhuman interactions throughout the purchasing journey and post-sale customer experience. At this year’s B2B Summit North America, you’ll learn how to gain value from this powerful tech.
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Cohesity Acquires Veritas: A Data Resilience Behemoth Emerges
Cohesity and Veritas’ merger just completed last week, creating the single largest data resilience provider in the market by revenue. Learn the details of the merger and find out what it could mean for customers and the market at large.
2025 Tech Predictions: Your Must-Have Guide
From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.
Podcast
Unleashing Innovation Through Creativity
Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.
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Now Live — The Forrester Wave™: Point-Of-Service Solutions, Q4 2024
The Forrester Wave™: Point-Of-Service Solutions, Q4 2024, is now live!
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Are You Aligning Your Tech Success With Metrics That Matter?
Tech leaders often grapple with finding a measurement approach that drives alignment. Learn the three most common misalignments in this preview of our upcoming Technology & Innovation Summit APAC.
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How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
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Who Is Your CISO? Understand Their Background To Reduce Risk And Bolster Trust
One of the three principles of high-performance IT (HPIT) is to build trust on a foundation of security, privacy, and resilience. As a CIO, executing your strategy will be much easier if you unleash the talent of the person who plays an outsized role in building a trusted business: your chief information security officer (CISO). […]
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
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Forrester’s 2024 Technology Strategy Impact Award Winners For EMEA
Get a detailed look at how the two winners of Forrester’s 2024 Technology Strategy Impact Awards for EMEA have successfully demonstrated exceptional alignment, adaptivity, and trust in their IT strategies, setting a shining example for their respective industries.
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IBM Vies For Positioning As The De Facto FinOps Solution
On Tuesday, IBM announced its acquisition of Kubernetes cost management solution Kubecost. This acquisition follows a series of FinOps-focused companies in recent years with Apptio (TBM/FinOps), Turbonomic (FinOps/resource automation), Nordcloud (FinOps services), and Instana (observability). Answers To Your Top Questions About The Kubecost Acquistion What should I know? Kubecost enhances an already market-leading solution. In […]
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Manage Tech Debt Urgently To Prevent Tech Bankruptcy
The longer tech debt remains unresolved, the more resources are required to fix it. Learn how it can impact the delivery of new projects and weaken operational resilience in this preview of a new report.
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