Business Technology (BT)
Business technology (BT) is the core of the contemporary enterprise. Read insights on how to infuse technology into your business for maximum ROI and effectiveness.
Insights
Blog
Introducing The Forrester Wave™: Workday Services, Q2 2024
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.
Podcast
Mainframe Myth Busting
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
Global
Don’t Miss Our 2024 Predictions Deep Dive
Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog
Your Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog
GenAI For Tech Leaders: Q&A
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
Blog
Tech Stack Optimization Is Now A Strategic Priority
Learn how Forrester’s outcome-based technology optimization model creates an approach that offers advantages to delivering business aligned value and enabling growth.
Blog
Invisible Experiences: Anticipate Customer Needs With Real-Time Interaction Management
Imagine having a butler who anticipates and serves your needs. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? In Gotham City, Alfred ensures that Batman’s utility belt is always […]
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
Announcing The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024
Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024 to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising Tide […]
Blog
TIER: Use Forrester’s Tech Insights And Econometric Research To Navigate 2024 Successfully
Get four key takeaways in this preview of Forrester’s latest tech insights and econometric research (TIER) to help your organization navigate the murky waters of 2024 and achieve growth.
Blog
Call For Entries: Forrester Technology Awards, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
Webinar
New Tools And Strategies For Managing Technical Debt
Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.
Blog
SAP Shares Reach Record High, As Company Restructures 8,000 Jobs And Lures Customers With Cloud ERP Migration Discounts
Existing SAP ECC customer or recent on-prem SAP S/4HANA customer? Take advantage of the new RISE migration discounts in 2024.
Blog
Financial Services, Healthcare, And Public Sector Clients Are Rapidly Adopting Workday Finance, Adaptive, And PRISM
Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.
Blog
Very Human Takeaways From An AI Event
Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World?”
Webinar
Predictions 2024 For Technology Leaders
Learn how to put our 2024 tech predictions into action and tackle some of the top challenges tech leaders will face – like talent and growth by leveraging the power of AI.
Blog
The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options
Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.
Blog
Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
Blog
Salesforce Now Available On AWS Marketplace
Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.
Blog
NVIDIA Faces An Army Of Opponents That Might Include You
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
Blog
Holiday Magic Begins With Empowered Store Associates
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
More posts