consumer
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Webinar
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth Webinar – APAC
Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. Join the live webinar on May 21.
Blog
In The AI Era, Banks Need Dynamic Platforms — Results From The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026
To compete for customers and grow profitably, banks need the ability to adjust as much and as fast as required at any given moment. Leading digital banking engagement platforms (DBEPs) make that possible. My new report, The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026, reveals insights about the current AI and technology landscape in […]
Keep The Momentum Going After CX Summit
Purchase tickets for CX Summit EMEA by 29 May and receive two complimentary Forrester research reports to help you turn AI‑driven CX ideas into confident action after the event.
Blog
The Iran War Will Change How Consumers Spend
While we are in the early days relative to long-standing conflicts that shape behavior, here are four shifts that are safe to expect.
Blog
Americans Feel Miserable. Why Do They Keep Spending?
Consumer confidence languishes near historic lows, surveys drip with despair, and media narratives fixate on fragility. And yet, consumers open their wallets, and corporate profits roll in. This is not a passing contradiction. It is the defining paradox of today’s “pessimism economy.” Our new research — Down But Not Out: Growth Strategies For The Pessimism […]
Webinar
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth
Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue. Join the live webinar on May 12.
Blog
Apple Turns 50. Now Comes The Reckoning.
Milestone anniversaries invite reflection when what's required is foresight. Apple is at a crossroad — and the way forward may require challenging some of the very principles that have made it so successful.
AI Access: For Every Role. And Every Decision.
AI Access democratizes decision-making. With AI-powered access to Forrester’s insights, data, and advice, every team member — from early-career pros to senior leadership — moves with confidence, speed, and clarity. Equip your organization to take action fast.
Blog
Agentic Commerce’s Success Centers On Overcoming Key Frontiers In Consumer Trust
Google has entered the agentic commerce race and is now racing against OpenAI for advantage. Yet consumer trust still lags.
Blog
Netflix + Warner Bros. Benefits Consumers
With Paramount’s hostile takeover bid for Warner Bros. Discovery now joining Netflix’s previously announced definitive agreement to acquire Warner Bros., the streaming wars have spawned a real-life political drama of its own. Get a pulse check on consumer sentiment from Forrester's ConsumerVoices Market Research Online Community.
Blog
Bolster Your B2C Marketing Operations Function With This Step-By-Step Blueprint
As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance. Our new initiative blueprint offers a step‑by‑step framework to help marketing leaders establish purpose, define remit, and leverage technology to strengthen their operations function.
Blog
Act On Real-Time Insights With A Consumer Intelligence Platform
Consumer intelligence platforms help marketing and consumer insights leaders leverage real-time insights to better understand their customers (current and prospective), refine their marketing and product strategy, and monitor and manage their brand’s reputation. Learn some of the top use cases for these platforms in this preview of our new report, The Consumer Intelligence Platforms Landscape, Q4 2025.
Blog
Six Steps To Create Intentional Consumer Personalization Programs
Most organizations struggle to deliver relevant and valuable moments that resonate with their target audiences. To succeed, organizations must better understand consumer appetite for personalized interactions, define a vision, develop a strategy, audit their data, coordinate technology, and have a measurement plan.
Explore Forrester AI Access For Faster, Smarter Decisions
Forrester AI Access delivers clear, credible answers from proprietary research, reports, and data — helping teams validate direction and plan next steps with confidence.
Blog
Site Search’s Seasonal Shift: The Toolkit To Adapt To Customer Holiday Behaviors And Needs
What shoppers need from their favorite retailers changes during the holiday season. Learn how to optimize your site search accordingly.
Blog
Predictions 2026: Consumers Find Connection In Unexpected Places
In 2026, consumers will crave connection beyond the traditional sources. In the year ahead, they will seek out offline connections while making synthetic friends. Find out more in our 2026 predictions for consumers.
Blog
Predictions 2026: The “Agentic Commerce” Race — And Some Potential Regrets — In Digital Commerce
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.
Blog
Retailers: Holiday 2025 Is Here!
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
Blog
Don’t Call It A Browser War: OpenAI Launches ChatGPT Atlas
OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.
Blog
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
Blog
Fall-ing For Prime Big Deal Days: How Retailers Competed With Amazon’s October Sale Event
Get key insights for how retailers competed with Amazon’s October sales event before the holiday season.
Blog
Are You Running Consumer Personalization Programs? We’d Like To Hear From You!
Consumers are increasingly skeptical of personalized interactions, yet marketers see them as vital to success. Our latest research explores how B2C organizations are designing personalization programs that balance customer needs with internal strategy, data, and technology. If you’re involved in personalization efforts, we invite you to share your insights.
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