Blog
Most US online adults are not strangers to wrangling multiple subscriptions. According to Forrester’s 2024 data, the average US online adult has more than four monthly subscriptions. That includes Baby Boomers and Silent Generation-ers: nearly a third of them have more than four monthly subscriptions also! Subscription companies have room to improve what they provide their customers and how to help those customers have better experiences with those subscription
Blog
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive, enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
Blog
Learn the implications of the new Zero Trust Portfolio Management Office and Chief Zero Trust Officer in the US DoD.
Blog
AI is being marketed as a technology that will transform customer service for the better, but results are lacking. Here's why.
Blog
Palo Alto Networks has announced definitive plans to acquire privileged identity management vendor CyberArk for $25 billion, making it the third-largest cybersecurity M&A deal in history. This follows Google’s $32B buy of Wiz earlier this year and Cisco’s $28B acquisition of Splunk in 2024. Founded in 1999 and IPO’d in 2014, CyberArk’s annual revenues passed the […]
Blog
Generative AI, signal loss, regulation, macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C Marketing team’s newest adtech analyst to help clients navigate it all.
Blog
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
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Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?
Blog
Microsoft's move to gradually retire password management capabilities in its Authenticator application will have three immediate effects.
Blog
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
Blog
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
Blog
While Gen AI's adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to Agentic AI is far less straightforward.
Blog
Vulnerability management is undergoing a seismic shift. The risk based prioritization from Vulnerability Risk Management (VRM) has combined with attack surface management (ASM) to form exposure management and continuous security testing — two emerging practices that prioritize visibility and prioritization over remediation and response.
Podcast
Originally episode 283, this recording focuses on how American Express evolved their VoC program. Show Notes: Originally episode 283, this recording focuses on how American Express evolved their VoC program. Luis Angel-Lalanne, VP of Customer Voice at Amex, shares his organization’s journey from survey fundamentals to a robust feedback program that continuously engages stakeholders in […]
Blog
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
Blog
On July 24, a widespread Service Interruption in Starlink satellite services affected thousands of consumer and business subscribers across the globe. This is the longest outage Starlink has seen ever seen as a commercial service provider. Learn the three key lessons for IT leaders from this unfortunate event.
Blog
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
Blog
The Asia-Pacific region’s submissions for our Enterprise Architecture Awards are very impressive. Can EA orgs in EMEA and the Americas rise to the same standard?
Blog
Learn five critical AI infrastructure imperatives from America’s 2025 AI Action Plan — from data centers and energy to security and global strategy — and what CIOs must do now to stay ahead.
Webinar
Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
