Generative AI
What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.
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Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
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The Cost Of AI Productivity Is Less Creativity
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
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The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events
The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
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Google Goes All-In: An AI-Operated System, Not AI-Assisted Products
Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]
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Hyland CommunityLIVE 2026: A Call To Action For Enterprise Content Management Leaders
Hyland CommunityLIVE 2026 was held in Orlando last week, bringing Hyland’s customers together from across its product portfolio — OnBase, Alfresco, Nuxeo, and Perceptive. CEO Jitesh Ghai, CTO Tim McIntire, and CPO Michael Campbell delivered the next iteration of Hyland’s vision and roadmap, evolving its positioning of the Content Innovation Cloud and Hyland’s role in […]
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Total Recall: A Cautionary Fable Of Anthropic And The US Government
On Friday, June 12, the same model class covered by our previous blog post went dark. Anthropic suspended Fable 5 and Mythos 5 worldwide after the US Department of Commerce issued an export control directive, which led to requests from prominent cybersecurity pros to undo the action. The bypass that triggered the export controls, per […]
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Conway’s Law: Your Operating Model Matters More Than The AI Model
I love an axiom, something easy to remember, fast to say, and punchy enough to stick. With my older boys, I’ve often said, “If in doubt, don’t.” With my younger son, who is autistic, I say, “Stay close; stay safe.” These are short phrases with big truths, the kind that helps in the moment when […]
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OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet
OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.
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How Fable 5 And Mythos 5 Change AI Security, Data Retention, And Vendor Risk
Anthropic’s Fable 5 and Mythos 5 is the most 2026 product launch you’ll read this year. The same model can find nation-state zero days, design novel drug candidates, and play FireRed on a Gameboy Advance with nothing but screenshots. And for the gaming fans out there, yes, we got Fable 5 before Fable 4. These […]
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Announcing Forrester’s Top Cybersecurity Threats For 2026
AI innovation is moving at an unprecedented rate, and geopolitical tensions show no signs of easing. Forrester identifies these factors as two primary forces reshaping the threat landscape, placing additional strain on CISOs who are already stretched thin managing increasingly complex security programs. Anthropic’s Claude Mythos Preview and Project Glasswing are early signals of how […]
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Reimagining Client Experience Through AI-Powered Product Innovation
Generative AI has moved beyond hype to fundamentally reshape how work gets done. See how Forrester is applying AI to its own business — embedding trusted insights into everyday workflows to help clients make faster, better decisions with confidence.
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Autonomous Malware Is No Longer Theoretical: AI Worm Proof Of Concept Created In A Lab
On June 2, 2026, security researchers published a paper about the creation of an AI worm. The headline is as subtle as a fire alarm: This lab experiment of a worm is no longer just code that blindly crawls across your environment; it leverages AI models and can now reason, execute, and learn in complete […]
How Tech Leaders Govern AI Outcomes At Scale
Join us July 14 for a live panel as Forrester analysts and our CTO share AI lessons, showing how leaders can move from managing systems to owning outcomes and building accountability as AI scales.
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What AI Really Means For Design (No, You Shouldn’t Fire Your Designers)
Learn how AI is transforming — not replacing — human-centered design, accelerating workflows, and helping teams deliver better customer experiences.
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Build Meaning Before Machines: Why Semantics, Ontologies, And Knowledge Graphs Matter For Agentic AI
Agentic AI is exposing a foundational gap in most enterprise data strategies: Data without meaning is unusable for autonomous systems. Agents don’t just retrieve data — they interpret, decide, and act. Without explicit context, they guess. And when agents guess, they get joins wrong, misinterpret metrics, and act on flawed assumptions. This is why ontologies, […]
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Redesign B2B2C Digital Strategy For The AI Era
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle “B”), and customers (the “C”) create value no longer apply. Rather than layer AI onto existing […]
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If Your Employees Aren’t Ready For AI, Neither Is Your Business
Success with AI rests on having a workforce that’s equipped and excited to use it. Forrester’s recent experience launching an AI learning program offers some valuable lessons.
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Freshworks Signals A More Practical Future For AI Service Management
Freshworks’ latest announcements reflect a broader shift in service management AI from feature expansion to operational practicality. The real differentiator is no longer whether a vendor offers generative or agentic capabilities but whether those capabilities can be adopted quickly, grounded in strong context, and sustained within day-to-day service environments.
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Zendesk Relate 2026 Showed Why Agentic Customer Service Starts With Knowledge
Zendesk Relate 2026 showed that agentic customer service depends on structured knowledge, new service engineering roles, and operational readiness for AI execution.
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Stop Replacing Traffic. Start Replacing Visibility.
AI answer engines are creating a visibility vacuum, forcing a shift from traffic to regaining insight, accountability, and alignment.
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GenAI Is The Power Tool For Product Management Speed And Innovation
GenAI is transforming product management, accelerating work across the lifecycle while challenging teams to move beyond experimentation. The advantage lies not in access to tools, but in how intentionally they’re applied to improve judgment and outcomes.
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