Generative AI

What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.

Insights

Blog

Hannover Messe 2024: We’re All In This Together

Paul Miller 4 days ago
It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.
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Digital CX And Design Trends Worth Watching In 2024

Senem Guler Biyikli 6 days ago
Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.

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From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution

Jay Pattisall April 26, 2024
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
Blog

Will RPA Platforms Remain Relevant? AI Agents May Hold The Answer.

Craig Le Clair April 26, 2024
How will RPA platforms stay relevant in an era of generative AI? Get six ways and a detailed timeline of the of the progression of automation tools in this post.
Blog

Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Martin Gill April 25, 2024
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Podcast

The Rise Of AI In The Cloud

What It Means April 25, 2024
How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.
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Embracing The Fusion Of Humans + AI: Win With Boundless Experiences

Riccardo Pasto April 23, 2024
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Blog

Solve The AI Trust Dilemma At CX Summit EMEA

Enza Iannopollo April 23, 2024
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
Blog

Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Allie Mellen April 22, 2024
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
Blog

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran April 16, 2024
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen April 11, 2024
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Blog

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder April 11, 2024
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.

Supercharge Your APAC B2B Success — And Save $200

Register by June 28 to save $200 on B2B Summit APAC in Singapore. Access growth, revenue, alignment, sales, genAI, and product strategies to boost your brand success.

Blog

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Beth Caplow April 5, 2024
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
Blog

What I Learned About GenAI From Over 100 Indian CMOs

Subhendu Pattnaik April 4, 2024
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
Blog

The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager

Alla Valente April 3, 2024
US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
Blog

Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

J.P. Gownder April 3, 2024
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
Blog

Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Blog

GenAI: GRC Enters Accelerator Era, And Not A Minute Too Soon!

Alla Valente April 2, 2024
Generative AI offers an opportunity for risk management to reinvent itself from the department of “no” to the discipline of “go.” Find out how in this blog post.
Blog

Don’t Get Canceled: How To Overcome GenAI Consumer Backlash

Audrey Chee-Read April 2, 2024
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.
Blog

Your Cloud Strategy Is Now Your AI Strategy, Too

Lee Sustar April 1, 2024
The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload requirements.
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