Blog
It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.
Blog
Read on to explore Forrester’s take on the top digital CX and design trends to watch for in 2024.
Blog
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
Blog
How will RPA platforms stay relevant in an era of generative AI? Get six ways and a detailed timeline of the of the progression of automation tools in this post.
Blog
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Podcast
How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.
Blog
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Blog
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
Blog
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
Blog
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
Blog
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Blog
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.
Blog
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
Blog
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
Blog
US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
Blog
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
Blog
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Blog
Generative AI offers an opportunity for risk management to reinvent itself from the department of “no” to the discipline of “go.” Find out how in this blog post.
Blog
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.
Blog
The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload requirements.