Blog
Across France, Germany, Italy, Spain, and the UK, e-commerce is growing and is set to transform retail to capture 21% of total retail sales by 2030.
Blog
GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools. But when leaders treat localization AI as a switch to flip rather than a strategy to design, they quickly erode quality, safety, and brand trust. Research shows that large language model (LLM) safeguards don’t reliably carry over beyond English, […]
Blog
With a price tag of up to $10 million for a 30-second TV spot, a Super Bowl ad doesn’t come cheap. A brand could take that same bounty and put it toward direct marketing on social platforms, like Instagram or TikTok, and generate well over a billion impressions on a format that has proven to […]
Blog
There’s a lot of noise right now about what generative technology can do in enterprise software development for applications and workflows. Depending on who you ask, it’s either the end of software developers — or just another overhyped shift. Let’s cut through the noise. We Started With The Low-Code Revolution Low code was a revolution. […]
Blog
With that love/hate Valentine’s holiday around the corner, retail America tells us it’s time to let the people in your life know you care about them. Valentine’s Day gift staples like flowers or chocolate may be the standard. But gift-givers who assume that their loved ones want these commonplace offerings may end up falling flat. […]
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Quantum security requirements will hit parts of the organization that you both did and did not expect, from the security team looking to upgrade its public key infrastructure (PKI) to the development team making sure that upcoming releases are quantum-safe to the infrastructure team looking at hardware refreshes and legacy internet-of-things (IoT) devices. To build out a […]
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Forward-looking companies aren’t necessarily choosing among AI agent vendor offerings — they’re building their own agentic frameworks in house. This has significant implications for CMOs, marketing teams, and vendors.
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The 2025 results of Forrester’s Government Trust Imperative Metric revealed that Australians are growing more cautious in how much confidence they place in their government as economic and geopolitical pressures intensify. This shift reflects a public reassessing not only what government delivers but how consistently and empathetically it responds to rising uncertainty.
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The Conga-PROS merger unites market leaders in CPQ configuration, quoting, workflows, and AI‑driven pricing optimization. Together, they will create an enterprise‑grade platform that connects pricing strategy to execution across the full quote‑to‑commit lifecycle. If integrated effectively and broadly adopted, the combined solution promises faster deal cycles, stronger pricing discipline, improved workflows, and a more consistent omnichannel customer experience.
Blog
SpaceX’s latest FCC filing signals a bold escalation in the battle for AI infrastructure dominance: a proposal to deploy up to 1 million solar‑powered orbital data‑center satellites — positioning space, not Earth, as the next frontier for compute capacity. Framed as “the most efficient way to meet the accelerating demand for AI computing power” and […]
Blog
The Architecture Pendulum Is Stopping Every few years, a familiar argument resurfaces: Is enterprise architecture (EA) finally fading away? This question isn’t new. Over the past two decades, EA has repeatedly swung between prominence and rejection — embraced during periods of consolidation, then sidelined as organizations chased speed through agile delivery, product-centric models, and decentralized […]
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Enterprises with high-performing IT organizations outgrow their peers because their IT organizations effectively collaborate with the business to cocreate value. IT finance is a foundational capability in this value cocreation, yet many teams are still early in their evolution. Upcoming Forrester research shows that roughly half of IT finance practices remain at the early stages […]
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The ’90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology with a remixed name: marketing operations management solutions (MOMS). But these aren’t your frumpy mom jeans of the ’90s; these are a sleeker deconstructed 2026 version (and now with AI™!). Forrester defines MOMS as: […]
Blog
Public trust in government institutions is under pressure as global events heighten concerns about economic stability, security, and social issues. Forrester’s new Government Trust Imperative Metric uncovers how trust is formed, how it varies by country, and what leaders must do now to strengthen it.
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Back-to-back slide decks. Cameras off. A handful of questions at the end. For many CX leaders, that’s what a “strategy day” still looks like. Now think about those scenes in “Stranger Things” where the kids are huddled around a table playing Dungeons & Dragons. They’re all in. They argue (in a good way). They remember […]
Podcast
CX leaders struggle to create strategy days, roadshows, and training that people actually remember. Game design can fix that. Co‑hosts Martin Gill and Angelina Gennis speak with Tim van den Boomen, an interaction designer who creates escape rooms and immersive learning environments for brands. Tim shows how game mechanics, player archetypes, and simple physical props […]
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The detailed writeup from cybersecurity vendor Rapid7 about the Notepad++ compromise gives CISOs a clear demonstration of how a single failure in the distribution process for a widely used utility can become an enterprise-scale software supply chain event. Developers, analysts, automation engineers, researchers, IT operators, and security teams use this editor as part of their […]
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Endpoint security is undergoing a seismic shift — and Forrester is officially closing the chapter on a decade of standalone evaluations. Discover why the traditional model has run its course, how prevention and detection have become inseparable, and what this transformation means for the future of protecting enterprise workloads.
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Despite economic uncertainty, tariff pressures, and geopolitical tensions, Europe’s tech spending will see a robust 6.3% growth in 2026, exceeding €1.5 trillion for the first time. Find out why in this preview of our latest tech spending forecast.
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While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion. Learn the key drivers behind this growth in this preview of our new forecast.
