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What are the key lessons telecommunications carriers and IT and technology leaders can learn from the recent AT&T outage? Find out in this summary of the outage and its impact on IT leaders.

Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.

As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.

During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.

Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.

Recent survey findings shed light on who is most likely to pay and which features they're more likely to pay for.

The US Cybersecurity and Infrastructure Security Agency (CISA) recently announced the 2024 cybersecurity priorities for the Joint Cyber Defense Collaborative (JCDC). Get a preview of them in this blog.

Though coaching is linked to high employee engagement and performance, there are nuances that are important for managers to understand. Learn about the coaching skills that can deliver the best outcomes.

Learn which brands overcame so-called "acquisition blockers" — and which ones might have been better served funneling their $7 million (or more) into growth levers other than a Super Bowl ad.

In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption. Those concerns are set to grow even more now that the EU AI Act is becoming a reality.

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference.

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Explore the strategies and tools needed to drive customer-obsessed growth at our premier event for B2B marketing, sales, and product teams.

Learn how leveraging synthetic data can help with the critical time to realize AIOps value, such as autoremediation capabilities and enhanced decision-making.

Learn how to improve business performance by aligning the three core principles of our high-performance IT model with one of four IT styles.