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One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth, Forrester’s new forecast shows.

Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.

Generative AI is on the cusp of revolutionizing chatbots for customer self-service. Learn about the role conversational AI vendors can play.

Learn some valuable lessons about insider risk management from the New York Knicks and the Toronto Raptors. Really.

This week’s Saying Goodbye to MQLs blog post looks at how leveraging signals to identify buying groups can drive value for your organization.

After Montana was found to have violated the constitutional right to a “clean and healthful environment," this is what every risk pro should be considering.

Marketers looking for cost savings from AI advertising should rethink it in the wake of a new decision upholding human authorship.

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Join us at Technology & Innovation EMEA this October to learn about technology's role in driving the customer-obsessed growth engine.

Few organizations argue with the need to become insights-driven, but they may not fully understand what that requires.

For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.

Struggling to manage tech debt? Learn three key considerations in this preview of our upcoming Technology & Innovation North America event.

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

For 2023, Forrester recommended a steadfast approach to technology decisions to reconcile any hasty investments made in the pandemic years. With that work now forming the foundation for future business growth, it’s time to accelerate into 2024 with a pragmatic approach to innovation. Learn three key areas where you should focus your 2024 tech spend.

Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.

Explore a few initial findings from Forrester’s 2023 State Of B2B Field Marketing Survey, to be fully unpacked at Forrester's upcoming B2B Summit EMEA and APAC events.

The conditions that propelled super apps like WeChat are no longer in place today. Instead of trying to build a super app, firms should instead invest in creating a robust mobile strategy.

New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.