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Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness
As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.
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Financial Services Firms Need To Learn How To Earn Customers’ Trust
Winning trust is imperative to financial services firms' success. Yet it's lacking, Forrester’s Financial Services Customer Trust Index shows.
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
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Is Customer Success “The New Sales”? No.
Customer success is a revenue generating department focused on customer outcomes and value realization. So can it be "the new sales"? No.
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More Content, Less Promotion — What To Expect On Singles’ Day 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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Predictions 2023: Banks Will Batten Down The Hatches But Prepare For The Upturn
Inflation, rising interest rates, and the war in Ukraine are creating a challenging landscape for the banking sector, yet wise firms will invest with the long term in mind.
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Predictions 2023: Security Pros Face Greater Internal Risks
On top of the usual challenges, in 2023, security pros will see more risk coming from internal forces, such as enabling anywhere work and the future of the office. Learn more in our 2023 predictions.
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A Seven-Step Guide To A Successful Technology Sustainability Strategy
With COP26 coming up, here are seven actionable steps to build a successful sustainability strategy from scratch.
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Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
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Predictions 2023: Fortune Favors The Bold (And Focused)
Forrester’s Predictions 2023 is here. Discover how smart business leaders can weather 2023’s uncertainty and thrive. Read insights now.
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Learn From Amazon’s Approach To Innovation
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.