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When Profits And Principles Collide, Everyone Loses
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
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Consumers Push Back On Price, Forcing Companies To Seek New Growth
As revenue growth begins to slow, companies will seek new ways of driving volume, including exploring previously untapped consumer segments.
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Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
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The SVB Crisis Highlights The Importance Of Resilience And The Imperative Of Trust
While the long-term implications of the Silicon Valley Bank collapse are still unfolding, technology and digital business leaders can learn some valuable lessons about resilience, innovation, and trust.
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Spotting Reputational Risk In Nontraditional Third-Party Relationships Ain’t So Yeezy
Third-party risk management efforts typically focus on software vendors and managed services providers. It's time to broaden that perception.
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Q&A: Two Core Questions To Understanding ChatGPT
There may be a revolution coming on the heels of generative AI — but tech leaders should maintain a realistic perspective and understand its potential and limitations.
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Sales Technology: Saturated To Simplified
Maximizing value from sales technology is more important than ever while budgets are lean and the economy continues to waver. Explore findings from our recent Tech Tide and what they mean for sales leaders.
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Launch Your B2B Customer-Obsessed Growth Engine
Short-term strategies aimed at extracting value from your customers will fail. Learn why you need — and how to build — a growth engine that drives value for your customers and your company.
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Future Fit Organizations Learn To Win
To survive and thrive in the future of work, organizations must evolve from “doing” to “learning” in every aspect of their business process.
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Efficiency Or Cheating? ChatGPT Users Seek The Upper Hand
One in five US CMOs has already used ChatGPT in their marketing efforts and 40% more are exploring use cases. Get the latest Forrester data on plans for this emerging tech.
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Resist Short-Termism To Avoid Brand Budget Cuts
High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.
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You Asked, We Answered: Questions From Our 2023 CX Predictions Webinar
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
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CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
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The Top Five Reasons To Attend B2B Summit North America 2023
Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.
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Five Reasons Why CISOs Should Report To CEOs
Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.
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Align Around Your Customers To Power Growth In Today’s Economic Climate
Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.
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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales
Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.
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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?
Backing off from customer obsession in tough times won't save your organization, but it could sink it. Learn why.
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How To Navigate The Generative AI Hype In Customer Service
Here's what you need to consider as you evaluate solutions for your organization.
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The SEC’s Proposed Rule On Climate Disclosure Has Teeth, Leaving Supporters And Opponents Simultaneously Unhappy
The proposed pivot from suggestion to regulation will require companies to take climate risk seriously — and do a lot of math. All corporations that file with the SEC will need to be prepared.