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Insights
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Is Your Data Culture Future Fit Or Foolish?
Learn how to create a scalable data culture in your organization in this sneak peek of our upcoming Technology & Innovation North America event.
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Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
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The B2B Sales Leader’s Strategy Guide For Economic Downturns
Discover actions you can take now to position your organization for a fast recovery.
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Five Straightforward Steps To Identify A Strong Product Vision
A security vendor's product vision can make or break client loyalty. Learn what to look for in evaluating vendors' product visions.
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Blockchain For CEOs
Learn what it is, what it does, and what it means for your organization today and in the future.
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How To Kick-Start Your Innovation For Creating An Environmentally Sustainable Enterprise
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation process more environmentally friendly?
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Exercise Executive Empathy To Get Stakeholders Excited About CX
How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.
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Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
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The Forrester Technology Strategy Impact Award Semifinalists For North America
Drum roll, please! We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America!
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Digital Platforms And Cloud — Looking Beyond The Buzzwords
Two vital questions come up repeatedly in client conversations about digital platforms and the cloud. We dig into those here.
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Firms Struggle To Embed Sustainability In Customer Journeys
Many CX pros miss the sustainability opportunity. Read examples of companies embedding sustainability at different customer journey stages.
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DevOps 2030: People, Practices, And Platforms
When we imagine the future of DevOps, we see three primary vectors of evolution: people, practices, and platforms.
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Healthcare Providers Must Embrace Precision Medicine Or Risk Losing A Competitive Edge
The age of personalized medicine is here. Read about three obstacles that healthcare providers need to overcome to adopt it.
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The Interminable Wait: The NIST Post-Quantum Competition
While we wait to learn the winners, here's a bit of history.
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B2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large, Complex Clients
B2B firms work hard to build relationships with their clients. Yet the way they collect feedback and measure CX can undermine that work.
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COVID-Related Absenteeism Is Costing Your Business Money
Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.
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What’s New In EMEA Mobile Banking
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.
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Manage Your Martech, Or It Will Manage You
Your marketing strategy is DOA without the tech to back it up. That means CMOs can’t afford to take a passive approach to martech.
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Time For A Digital Experience Transformation
It’s time for a bigger, bolder approach to digital experiences that marshals the entire value of your company and ecosystems.
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Practice Empathy To Reduce Insider Risk
Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.