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Insights
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B2B Sellers Must Reevaluate How They Build Trust With Buyers
New Forrester research illustrates how complex B2B buyers' decision-making processes are and the value of building trust with buyers.
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Use Innovation To Reshape The B2B Payment Experience In APAC
Learn about the three forces driving better payment experiences in the Asia Pacific region.
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NFTs: Fun Stocking Stuffers Or A Lump Of Coal?
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
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Recycle Opportunities To Make The Most Of Your B2B Investments
When you’re tracking B2B opportunities, some will inevitably take a detour. Learn how to manage those opportunities to successfully reengage these potential deals.
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Navigate China’s New Data And AI Regulations
Firms often struggle to identify the appropriate security controls and practices to comply with fast-changing data regulations. Here are three practices firms should adapt to keep pace.
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Weave An Automation Fabric For All Technology — Compute And Beyond
Learn five things application developers need to expand infrastructure automation efforts beyond the compute services realm.
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Here’s How To Update Your Risk Management Posture Given The War In Ukraine
Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.
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Evolve Your Nearshore Contingency Plans In Response To War In Ukraine
Learn which IT service providers have substantial operations in Belarus, Russia, or Ukraine and what steps you should take if you rely on them for services today.
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When More Is Less: Investing Intentionally In Customer Obsession
The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition.
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
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The Top Seven Most Misused Terms In Cybersecurity
When vendors or practitioners use different words to communicate the same thing, confusion ensues. Let's take steps toward settling on a common vocabulary.
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The Anywhere Operating System
Does the operating system matter in the world of remote and hybrid work? Learn about a more accessible version of the operating systems you already know and love.
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What “Cobra Kai” Can Teach Us About DevSecOps
Learn what valuable lessons the popular TV series can provide about striking the right balance between speed and data protection.
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400 Million Reasons To Pay Attention To Contact Center AI
Trends in the conversation intelligence market are getting very interesting. Learn more this blog post.
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Rally Your Information Governance Dream Team To Delete Data Confidently
To delete the data or not? Get four tips on developing a successful data governance strategy.
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Who Are The B2B “Early Deciders”?
Buyers' motivations are often complex. Digging into our data yields clues about those who make decisions early in the buying process.
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Build Your Insights Capabilities To Leapfrog Competition
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
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To Earn Customer Trust, Sell Secure Products
Get tips on how improving application security can help you secure your products and retain the trust of your customers.