promoted

Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.

After years of speculation, Microsoft Windows 11 is finally here. But the new OS has something to prove beyond its features: Why it exists at all.

To scale innovation, technology executives must focus on ecosystems and interconnectivity between partners. Get three key recommendations on how to do that.

Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to gain better insights.

Climate change poses numerous business risks. No industry is immune. Use this infographic to explore how the climate crisis affects businesses and how bold action can mitigate your organization's risk exposure.

Security information and event management systems aren't what they were a decade ago. Here, we dispel a few common misconceptions.

Will current tech trends recreate the patterns of the 2010s? VP, Principal Analyst Brian Hopkins makes a call and unveils Forrester’s new "recipe" model for analyzing emerging technology.

Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.

You rarely get to follow a script when presenting to the board — which is why the best strategy may be not so much to plan as to prepare. Learn four strategies.

Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.

Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.

Improving reps' productivity is a key priority for many sales leaders. The first step to achieving this is to truly understand the productivity obstacles today’s sales teams face.

Amid the pandemic, the need for mental health support rose to unprecedented levels. Learn how employers can drive systemic improvements for employees.

Discover key questions that need to be answered for a successful return to office plan and how to calculate your organization's return to office readiness.

European recovery from the pandemic depends on employee experience; yet, many leaders still underestimate the importance of culturally transforming their organization and embracing a new management approach. The firms that will succeed out of the crisis will be those that prioritize EX and embrace anywhere work.

CX pros can realize the full benefits of customer data by building a comprehensive CX technology portfolio that weaves in partner tech. Learn more.

Forrester's security team sifts through the details of the new executive order on cybersecurity and looks forward at its long-term impact.

Employees are looking to their companies to meet new emotional needs. But what is the role of a company in the emotional lives of its employees? At Forrester, we are letting our values govern how we show up for our employees.