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Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
Blog
Predictions 2022: Sustainability, Digital Divide Shape Edge, IoT, And Networking
In 2022, edge and IoT will power sustainability efforts while investment in smart technologies will surge. Learn more in our 2022 predictions.
Blog
Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
Blog
Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity
In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.
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Predictions 2022: B2B Marketing Leaders Will Leverage Disruption To Structure A Redefined Role
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Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse
Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.
Blog
Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
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Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
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Europe Predictions 2022: Highlights
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
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The Metaverse Won’t Fix Facebook
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
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Every Firm Must Move To Be Future-Generation-Safe
Forrester has long promoted sustainability practices and believes that firms must move to be future-generation-safe. Discover why and how.
Blog
Prepare Now For Successful 2022 Channel Sales Planning
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.