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Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain

Sandy Carielli November 8, 2021
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
Blog

Predictions 2022: Sustainability, Digital Divide Shape Edge, IoT, And Networking

Abhijit Sunil November 4, 2021
In 2022, edge and IoT will power sustainability efforts while investment in smart technologies will surge. Learn more in our 2022 predictions.
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Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX

James L. McQuivey, PhD November 3, 2021

Blog

Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
Blog

Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity

Jay Pattisall October 28, 2021
In 2022, advertising agencies will face an acute talent shortage of no less than 50,000 employees, just when human ingenuity matters most. Discover how the best agencies will adapt.
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Predictions 2022: Continued Uncertainty Forces Attention On Securing Relationships

Jeff Pollard October 28, 2021

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Predictions 2022: B2B Marketing Leaders Will Leverage Disruption To Structure A Redefined Role

Lori Wizdo October 28, 2021

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Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

Emily Collins October 28, 2021
Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.
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Predictions 2022: Successfully Riding The Next Wave Of AI

Srividya Sridharan October 28, 2021

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Predictions 2022: The Pandemic’s Wake Drives Automation Trends

Craig Le Clair October 28, 2021

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CX Predictions 2022: The Year Of The Grand Pivot

Judy Weader October 27, 2021

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Predictions 2022: Cloud Computing Reloaded

Lee Sustar October 27, 2021

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Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners

Sucharita Kodali October 27, 2021
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
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Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

Anjali Lai October 27, 2021
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Mike Proulx October 26, 2021

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Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

Matthew Guarini October 26, 2021

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Europe Predictions 2022: Highlights

Laura Koetzle October 26, 2021
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
Blog

The Metaverse Won’t Fix Facebook

Mike Proulx October 25, 2021
As Facebook eyes the metaverse, Forrester's latest survey shows consumers want substantive changes to Facebook's ecosystem. Read our full analysis here.
Blog

Every Firm Must Move To Be Future-Generation-Safe

Amy DeMartine October 25, 2021
Forrester has long promoted sustainability practices and believes that firms must move to be future-generation-safe. Discover why and how.
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Prepare Now For Successful 2022 Channel Sales Planning

Stephanie Sissler October 21, 2021
Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.