Welcome to 2025, where the boundaries of customer relationships are being redefined. Imagine a world where visionary brand strategies seamlessly blend with real-world journeys, and every interaction is meticulously crafted to captivate and delight. This is the future we’ll explore at CX Summit North America 2025, the ultimate gathering of customer experience (CX), digital, and marketing leaders — and we want you to be a part of it!

This year, we’re unveiling our groundbreaking new Brand Experience Index and updated Customer Experience Index (CX Index™) which together form a powerful new way to measure a brand’s ability to drive loyalty. We’ll also reveal fresh insights into the future of — and best practices for — CX, digital business, and marketing.

It’s such an important time to start building the future together. In 2024, CX performance was the weakest it’s been in a decade. But we have the know-how and the technology to create total experiences that consumers crave. At this year’s CX Summit, we’ll dig into that through:

Unparalleled Keynote Presentations

Get ready to be inspired by six dynamic Forrester keynote sessions that will immerse you in forward-thinking insights and cutting-edge research. Celebrate innovation with our 2025 Customer Obsession Award winners and leave equipped with the knowledge and drive to spark meaningful change in your organization. (Learn more about our awards and nomination process here.)

Actionable Insights And Hands-On Learning

With 42 targeted breakout sessions, 40 real-world case studies, nine workshops, and a special CX Summit Certification program, you’ll gain the knowledge you need to tackle today’s biggest challenges. We’ve more than doubled the number of hands-on sessions we’re offering this year so that you and your team can begin applying what you learn right away — before you return home. Whether it’s aligning teams, integrating emerging technologies, or developing robust measurement strategies, we’ve got you covered.

Meaningful Connections

Forge meaningful connections with top professionals in customer experience, digital, and marketing at 14 interactive sessions, industry-focused meetups, analyst-led roundtables, and social engagements. We’ll also feature our very popular annual Forrester Women’s Leadership Program and invitation-only Executive Leadership Exchange.

And of course, dozens of Forrester experts will be available for one-on-one sessions so you can get direct answers to your most pressing questions.

Don’t Miss Out! 

Since we’re in Nashville, we’ll have great musical guests and other activities to make this an event to remember. 

Join us at CX Summit 2025 and be part of a community that’s shaping the future of the total experience. This is more than just an event — it’s an opportunity to transform your brand and create unforgettable journeys for your customers. Register now and take the first step toward mastering the total experience! Don’t forget to take advantage of our early and team registration discounts.

We can’t wait to see you there! 🎉