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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

Chart a bold path to success

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

Dynamic competition and the threat of new entrants and commercial models
Gaps between great digital experiences and lackluster physical products

An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Blog

What’s New In EMEA Mobile Banking

Oliwia Berdak 3 days ago

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

Blog

VivaTech 2022: From The Metaverse Hype To Green Tech Solutions

Thomas Husson 4 days ago

Paris was the center of innovation and technology last week. The 2022 edition of VivaTech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world. If […]

Blog

Time For A Digital Experience Transformation

Ted Schadler June 16, 2022

It’s time for a bigger, bolder approach to digital experiences that marshals the entire value of your company and ecosystems. Learn how to drive that forward.

Blog

Have The Most Remarkable Corporate Banking? Let’s Talk

Pushpa Marwal June 15, 2022

The digital transformation of retail banking has been ongoing for the last few years. Banks have transformed retail banking to offer enhanced digital experiences, digitize operations, build digital ecosystems, and drive digital innovation. Now, the same digital urgency is reaching corporate banking. I’m excited, as I am kicking off new research that’s focused on corporate […]

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