Optimize Your Partner Ecosystem
Ignite Partner Growth
Identify, engage, and support traditional and nontraditional partners to hit your planned goals.
Improve The Partner Experience
Build long-lasting relationships that drive partner loyalty and profitability.
Demonstrate Channel Impact
Showcase results and position channel marketing as a strategic function within the business.
As a channel marketing leader, it’s critical to deliver value to your partners and manage your relationships. Forrester Decisions for Channel Marketing is tailored to help, with a focus on your most pressing priorities:
- Formulate channel marketing strategy.
- Plan and measure for channel success.
- Optimize insights-driven channel demand.
- Modernize the channel partner program.
- Enable channel partners.
- Win mindshare through partner engagement.
- Build a world-class channel marketing team.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
We were able to deliver a flexible and differentiated approach to partner demand creation, resulting in higher-quality leads and greater marketing-generated pipeline.—
Senior Director of Global Channel Marketing
Service Model Spotlight
The Forrester Channel Marketing Multiplier
The Forrester Channel Marketing Multiplier provides inspiration for building partner-obsessed organizations that drive alignment between channel strategy, buyer and customer needs, partner success, and joint business outcomes.
Support For Leaders And Team Members
Forrester Decisions for Channel Marketing offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
Meet A Few Of Our Channel Marketing Analysts
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