Data, AI, And Analytics Leaders

Drive Growth Through Trusted AI Insights

Delivering AI-powered insights that drive business growth requires a comprehensive strategy that aligns data, technology, and business leaders. To be successful, these leaders must find ways to expand their organizational influence, build trust in their work, and enable the business to make better decisions.

Challenges You Face

Today’s data, AI, and analytics leaders often struggle to drive significant business impact because their role and function may not be clearly defined, limiting their influence across their organization. Forrester can help address these and other significant challenges, including:

  • Overcoming organizational silos to align business units and functions around data and AI.
  • Implementing data governance effectively.
  • Defining career development tracks to retain skilled data, AI, and analytics professionals.
  • Balancing emerging technology and innovation with practical goals and implementation.
  • Clearly defining your role and responsibilities to avoid overlap with other positions.

How Forrester Helps You Drive Business Results

Forrester empowers data, AI, and analytics leaders to build and implement strategies that will scale data and AI efforts and align your organization around a data-driven culture.

Bold Solutions Fit For You

Forrester helps data, AI, and analytics leaders and their teams deliver consistent data strategies that align to business goals while embracing the future of data and AI with clarity and confidence.

Create Business Value From Trusted Data And AI

Forrester Decisions for Data, AI & Analytics helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency.

Blog

“Velocity IS The ****ing Strategy”: What Citizen Development Means For AI-Enhanced Businesses

John Bratincevic 15 hours ago
Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
Blog

Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.

Brian Hopkins 2 days ago
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast

Anthropic Lawsuit, AI And Energy, CMO Trends

What It Means 2 days ago
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog

Learnings From Knowledge Summit Dublin 2025

Julie Mohr 4 days ago
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
Blog

Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth

Michael O'Grady 5 days ago
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
Blog

AI As Tool Creator: The Next Frontier In Knowledge Work

Charles Betz August 13, 2025
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.

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