Featuring:

Katie Fabiszak, VP, Principal Analyst
AJ Joplin, Senior Analyst
Jitin Shabadu, Analyst

Show Notes:

As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.

In this episode:

  • VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions Festival of Creativity.
  • We get a look into the future of digital experiences from Senior Analyst AJ Joplin, fresh off her keynote presentation at CX Summit North America.
  • Analyst Jitin Shabadu provides some insights for CISOs and CIOs coming out of the recent Cisco Live event.

If you’re making travel plans for second half of the year, be sure to check Forrester’s events page to learn how you can bring a colleague to one of our events at no additional cost.

If you’re a Forrester client, check your inbox each Friday for the Forrester Take, where Forrester analysts provide their perspectives on trending topics like these.

If you’re not a Forrester client, subscribe to the Insights At Work newsletter to get the latest insights from Forrester analysts delivered right to your inbox.