high tech
The challenge for high tech firms: Ditch the buzzwords, move past product talk, and develop a deep understanding of the issues and challenges of the buyers you are trying to serve. Read our advice.
Insights
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
Blog
Master Tech Mayhem: Technology & Innovation Summit Comes To London
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
Blog
Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog
Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
Blog
IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
Blog
The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Summer Team Up: Technology & Innovation Summit NA
This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!
Podcast
Temu On Tariffs, RSAC Review, SaaS Pricing Trends
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.
Blog
US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.
Blog
Microsoft Races To Reassure Anxious Tech Execs In Europe
Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
Blog
Human Capital Management Solutions: The Hottest Trends And Business Impact
Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.
Blog
Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Podcast
Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
Webinar
Unveiling The Top 10 Emerging Technologies Of 2025
Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Blog
VMware/Siemens: A Cautionary Tale About The Risks Of Software And Services Licensing
Litigation has become the default method for companies to resolve disagreements, force accountability, and establish recourse for everything from breach-related failures to contractual disagreements. A recent lawsuit filed by VMware (now owned by Broadcom) against its customer, Siemens’ US operations, for alleged use of unlicensed software is not unique and should serve as a stark […]
Blog
Visualize, Control, And Optimize Your Spend With Software Asset Management Tools
In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge.
Blog
Salesforce Launches Agentforce: What Technology Leaders Need To Know
Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
Call For Entries: The 2025 Enterprise Architecture Awards
Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year’s awards and how to apply here.
Blog
Call For Entries: 2025 Forrester Technology Awards
Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities. […]
Blog
Siemens Data Center Analyst Event Touches On A Variety Of Topics
Curious about Siemens' latest data center strategy? Get some key highlights from the recent Siemens analyst event.
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