A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry. We showed that in our research on Best Practices: Recruiting, Retaining, And Advancing Women In […]

Welche speziellen Handlungsempfehlungen sollten führende europäische Unternehmen für die Planung 2024 priorisieren? Jetzt mehr im Blog von Laura Koetzle lesen.

In the AI age, reliance on data for insights is table stakes. In the past few months since we completed Forrester’s annual marketing survey, I have been engrossed in finding patterns and correlations in the data about the top-most priorities of CMOs globally and their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns, […]

Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.

To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite. If you’re a newly […]

In this week’s Saying Goodbye to MQLs blog, we discuss the relationship between accounts, buying groups, and opportunities.

A list of characteristics is not a plan! Get yours in order by capturing your consolidated B2B content strategy in a Forrester content plan on a page.

Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.

Get an inside look at the industry’s first evaluation of all-in-one Zero Trust Edge (ZTE) solutions, which some vendors call secure software-defined WAN (SD-WAN) and others call secure access service edge (SASE).

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex, as companies need to understand and balance multiple parameters to make it work. These parameters include […]

Generative AI is on the cusp of revolutionizing chatbots for customer self-service. Learn about the role conversational AI vendors can play.

Learn some valuable lessons about insider risk management from the New York Knicks and the Toronto Raptors. Really.

Learn some of the key data security trends of the year including the causes of breaches, types of data being compromised, and post-breach effects and impact.

With extreme heat waves, wildfires, and floods facing populations everywhere, Esri sees the opportunity as well as the danger. Learn more in this review of the Esri user conference.

Email security appliances have come a long way in the past 20 years. Learn the benefits of cloud-delivered email security.

Where should demand and ABM teams focus their efforts in the coming year? Explore the highlights from Forrester's planning guide report.

This week’s Saying Goodbye to MQLs blog post looks at how leveraging signals to identify buying groups can drive value for your organization.