Using data from Forrester's US Online Retail Forecast, here are the top 5 challenges US retailers face due to rising interest rates.

Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.

Not every emerging technology succeeds. Read more on how you can cut through the noise to work out when and where to commit your company’s finite resources.

Current economic conditions are forcing many IT leaders to take stock of their existing inventory of software and find ways to optimize its usage. Optimization of software assets may be part of larger technical debt reduction or application rationalization programs, which help reduce costs, drive utilization of resources, and the freeing up of investments for […]

The Indian Parliament passed the much-awaited Digital Personal Data Protection, or DPDP, bill on August 10, 2023. This comes six years after the Supreme Court of India declared the right to privacy as a fundamental right. The Ministry of Electronics and Information Technology (MeiTY) introduced the first draft of the bill in 2022 but later […]

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]

Our first-time evaluation of this dynamic market, The Forrester Wave™: Conversation Intelligence For Customer Service, Q3 2023, is now live! We looked at the top 11 vendors in this market today and evaluated them across 32 criteria. Forrester defines conversation intelligence for customer service (CICS) as: Software solutions that analyze speech and text conversations between […]

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

What do you get when you combine an open source platform, a massive and critically useful dataset, and an ability to open-source an AI foundation model? Find out in this post.

Outgoing Vice President of Corporate Services Jean Douglas reflects on her 34-year career with Forrester, the changes she’s seen, and the lessons she’s learned.

Recently, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned in […]

Debates surrounding the Energy Efficiency Act, which aims to reduce energy use in public authorities, corporations, and data centers, will potentially influence future laws globally. Why is this important and what does it mean? Here’s the context: Data centers use a lot of energy. The International Energy Agency estimated that global data center electricity consumption […]

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy. You can find all our insights in our report, Customer Relationship Management Market […]

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019. At […]

Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc., where subscription-based […]

For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.

Website/digital shows the biggest gains across both programs and headcount, continuing a long-running trend toward a digital-first investment strategy.

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy. This blog post dives into the market strategy layer of the Forrester Go-To-Market Architecture, which guides B2B leaders on how to think through the decisions about segmentation and routes to market.