Technical architects are being called on to keep up with the demands of a fast-paced, ever-changing modern IT industry. Here’s what they need to do.

While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices. Three core challenges are involved: 1) receiving backlash if the advertising “gets it wrong”; 2) seeing inclusivity in advertising as a “check the box” task; and 3) using inclusivity for PR instead of authentic representation. […]

Learn how to incorporate AI more quickly and effectively by using the four M's of workplace AI strategy: multiplier, magic, mistakes, and mayhem.

Learn four key themes from this year’s ITC DIA Europe conference: 1) the challenging state of the insurtech industry; 2) the true problem of the protection gap; 3) the rise of embedded insurance; and 4) the usage of AI, including ChatGPT.

Every year, Forrester fields the Forrester Analytics Business Technographics® Security Survey, which provides insight into security decision-makers’ current state, challenges, and forward-looking priorities. We analyzed the 2022 data to assess data breaches across seven primary industries: manufacturing; retail and wholesale; business services and construction; utilities and telecommunications; financial services and insurance; public sector and healthcare; and […]

Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more.

Get practical tips for building a stronger security culture by influencing three key stakeholder groups.

Forrester’s CX APAC 2023 was an incredibly successful event, sharing vast industry knowledge and experience across two days of keynotes, track sessions, and case studies. We want to thank everyone involved in making the event such a success, in particular our amazing lineup of industry speakers without whom this event wouldn’t have been possible. In […]

Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising. The easiest part for Meta will be monetizing Threads because if […]

We tackle two of the most common questions we're hearing about generative AI's potential impact on search engine optimization.

Government, healthcare, retail, supply chain and logistics, manufacturing and financial services will see an explosion in cloud adoption in India. We expect the Indian cloud market to see unprecedented growth of 24% in the coming year. Indian enterprises adopting public cloud have spent an average of ₹3.7 billion on it in the past 12 months. […]

Though Meta's "Threads" shows promise at its initial launch, it's met with an already crowded Twitter-alternative market.

To succeed brands and retailers need to re-think their partnership dynamics to focus on their shared responsibility for customer experiences.

The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary. Forrester’s ongoing work with CX professionals and CJM platform providers reveals key trends in the use of CJM software across organizations and how these platforms must evolve to keep pace with CX pros’ needs. CX pros […]

An industry that has long prioritized winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value for customers across the customer lifecycle. Find practical advice for achieving this at Forrester's B2B Summit APAC.

Network slicing es una de las características clave que diferencian las redes 5G de las generaciones anteriores. A pesar de esta promesa, la adopción de 5G network slicing ha sido casi inexistente. Aunque los desarrolladores de aplicaciones tenían la capacidad de aprovechar network slicing a partir de Android 12 (agosto de 2021) y posteriormente con […]

I aim to help clients understand the technologies available to help them scale and report on the progress of their accessibility programs, starting with our just published Forrester Landscape on the Digital Accessibility Platforms market.

Realize your maximum revenue operations potential and define your revenue operations strategy by starting with a maturity assessment of your revenue operations capabilities.

Human-centric principles are becoming increasingly important to organizations in today’s fast-paced and ever-changing business environment. But tech executives are lagging their peers in adopting human-centric practices. Learn the five SOLID principles of human centricity that can help propel IT organizations to sustainable success with technology.