Insights
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Recommendations From The 2023 Application Development Benchmarks, Europe
The 2023 Application Development Benchmarks, Europe report is now available. This document mirrors the global 2022 Application Development Benchmarks so that European tech execs can read both in conjunction and get an even better picture of application development costs and practices around the world. In this blog, we give some recommendations to consider after reading […]
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Q&A: Two Core Questions To Understanding ChatGPT
There may be a revolution coming on the heels of generative AI — but tech leaders should maintain a realistic perspective and understand its potential and limitations.
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All Aboard: Chart Your Course To Zero Trust Intermediate
Organizations around the world are embarking on their Zero Trust journeys. Often, these voyages are undertaken without a complete understanding of the destination: Zero Trust maturity. Reaching a level of Zero Trust maturity requires careful planning and a steady course to get there. Forrester recently published a report to help security and IT pros achieve […]
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Computer Vision Technology Is A Promising Latecomer To The Insurance Market
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
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Does Your Digital Business Organization Have A “Tower Of Babel” Problem?
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
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Sales Content Solutions: A Lid For Every Pot
The Forrester Wave™: Sales Content Solutions, Q4 2022, revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern sales content solutions (SCS) are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage. Providers are focusing their innovation […]
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The Pay Gap Isn’t The Only Problem For Women In CISO Roles
Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures, and prior experiences of security leaders at some of the world’s largest companies. This data showcases existing trends and helps forecast what CISO roles will look like […]
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The Key To Insights-Driven Decisions Is Curiosity Velocity
Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.
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Value Stream Management: What, Why, And How To Pick A Platform
Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their business, mapping the solution landscape, assessing the impact of mergers and acquisitions, and evaluating the vendors that define the market. We Want To Help You Get Started […]
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How Are Post-Sale Customer Engagement Responsibilities Changing?
How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Are you interested in the answers to questions like these? Forrester’s customer engagement research group is, too! We want to […]
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Sales Technology: Saturated To Simplified
Maximizing value from sales technology is more important than ever while budgets are lean and the economy continues to waver. Explore findings from our recent Tech Tide and what they mean for sales leaders.
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Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
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One Trillion Dollars: The Cost Of Inflation In The US In 2022
As we entered 2023, we asked ourselves, what is the dollar impact of inflation? Specifically, how much more did US consumers spend due to increased prices in 2022? Read on for our analysis.
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It Pays To Share: Refer-A-Friend Programs Boost Customer Acquisition And Engagement
We’ll let you in on a secret: Cometeer coffee keeps Forrester’s B2C marketing research team running. When our colleague evangelized the innovative coffee company in a team meeting last year, the brand quickly found its way into many of our team members’ daily routines — and it’s not just because we like really good coffee. […]
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Mastering Hybrid Meetings Is A Critical Priority
Employees are overwhelmed with meetings: back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of the pandemic, and leaders tell us those meetings were sticky — they never fell off of calendars. Add in the complications caused by working in the messy […]
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Launch Your B2B Customer-Obsessed Growth Engine
Short-term strategies aimed at extracting value from your customers will fail. Learn why you need — and how to build — a growth engine that drives value for your customers and your company.
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2023 Security Recommendations: Protect Your Ass(ets) And Lawyer Up
Forrester recently published Top Recommendations For Your Security Program, 2023 for CISOs and other senior cybersecurity and technology leaders. This year’s overarching theme involves protection (as you might expect) — but not exactly in the way you’d think in the context of security. In 2023, our recommendations fall into three major strategic themes for security […]
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Why Aren’t There More Enablement Help Desks?
What does a help desk, or similar functionality, look like for enablement teams?
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Future Fit Organizations Learn To Win
To survive and thrive in the future of work, organizations must evolve from “doing” to “learning” in every aspect of their business process.
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Meet Forrester’s New Senior Analyst Covering Adtech: Mo Allibhai
The advertising industry is in flux. Ongoing economic uncertainty creates fluctuations in ad spend, while data deprecation resets the digital media buying and selling landscape: Advertisers are reconsidering their data-driven advertising practices and partners, testing new approaches (e.g., contextual advertising and new audience-acquisition processes) and reducing their reliance on third-party data. According to Forrester’s Marketing […]