Age of the Customer
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Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence
IBM’s 2025 infrastructure refresh — z17, LinuxONE 5, and Power11 — isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. In-platform AI acceleration, post-quantum cryptography (PQC), and hybrid cloud integration make a bold case for keeping your data — and your AI — close to home and hopefully on IBM hardware. While […]
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Systemic Risks Fracture The Business Mosaic
In ancient Rome, mosaics adorned the floors and walls of villas, temples, and public spaces. These intricate works of art were composed of tiny cubic tesserae. Each piece, though small, contributed to a grander design. But damage to even a single tile could disrupt the harmony of the whole. Today’s global business environment is no […]
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Autonomy Is The Future, But AI Agents Still Deliver Value Today
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
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Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
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Master Tech Mayhem: Technology & Innovation Summit Comes To London
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
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It’s Time To Talk About The ROI Of CX For Government
Over the past year, we’ve collected stories and interviewed government CX leaders and the consultancies that support government agencies because we want to help public-sector leaders connect CX with mission outcomes.
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What If Half Your Employees Were Robots?
Amazon has almost as many robots as human employees. What happens when manufacturers approach that point?
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HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
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Why AI ROI Remains Elusive Despite Widespread Adoption
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
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The Big Bill Is Now Law: What Healthcare Leaders Need To Know
The One Big Beautiful Bill Act will reshape healthcare for years to come. While it presents challenges, especially for vulnerable populations, it also opens the door to efficiency and new market opportunities.
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How Yves Rocher Integrates Sustainability Into Its Business
After studying for a certificate in business sustainability management from the Cambridge Institute for Sustainability Leadership, I pivoted part of my research at Forrester to the intersection of marketing, AI innovation, and environmental sustainability. Back in 2021, I interviewed dozens of leaders about sustainability disruption and how to transform their business. I interviewed Guy Flament, […]
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LumApps And Beekeeper Come Together To Deliver An “AI-Powered Employee Hub”
On July 2, 2025, intranet provider LumApps announced that it will merge with the Swiss-headquartered frontline employee app vendor Beekeeper. The new combined company is backed by the private equity group Bridgepoint, which had already acquired a majority stake in LumApps in 2024. The combined company has a valuation of over $1 billion. A more […]
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The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
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Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
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Dell Tech World 2025: AI’s Model T Moment?
Find out why Dell’s founder believes that this is AI’s “Model T moment” and that Dell is positioned to be the Ford of the AI era.
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M-Files Embeds Itself More Deeply Into The Microsoft Ecosystem
Find out how M-Files’ deepening of its partnership with Microsoft will impact customers and the overall enterprise content management market.
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What’s Hot For Enterprise Fraud Management In APAC In 2025
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
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Your Zero Trust Strategy Needs An Adversarial Perspective
As IT environments become more complex and alert fatigue grows, the solution isn’t more controls — it’s systematic testing through an attacker’s lens. Find out how your Zero Trust strategy can benefit from this approach in this preview of a new report.
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What International Customers Should Know About Microsoft’s Sovereign Cloud Offerings
Given the increasingly volatile geopolitical environment, Microsoft customers are requesting more details on the company’s digital sovereignty posture. Consequently, Microsoft has now updated its sovereign cloud offerings to include details for Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Cloud. Find out what this means and how it may impact your strategy in this post.
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Parting Lessons From CX Summit North America To Help You Deliver The Total Experience
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.
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