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Chaos Is A Ladder: Government Innovation In 2025
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change. While I’ve always tracked public sector cloud adoption, in 2025 I’ve made it a point to focus on government sessions at every event I attend. So far this year, I’ve gathered stories from two Boston-based conferences: […]
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Cannes Lions 2025: The AI Challenge For Brands And Agencies
The marketing and advertising industry is gathering for a couple of days at the International Festival of Creativity in Cannes, France, from June 16 to June 20. No doubt that AI and generative AI (genAI) will be at the center of most discussions. Let’s look at how agencies and brands respectively embrace AI. Agencies Are […]
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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The Public’s Trust Is the Cornerstone Of Success For Singapore’s Government
Trust is the currency of effective governance. In Singapore, where public institutions are known for their efficiency and integrity, maintaining high levels of trust is not just a legacy — it’s a strategic imperative. My recently published report, The Government Trust Imperative In Singapore, 2024, explores how trust shapes the public’s perceptions about the government […]
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Navigating The Digital Consumer Landscape: Forrester’s New Research Reveals Where, How, And To What Extent Australians Engage Digitally
In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices. These insights are essential for brands […]
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Supply Chain, AI, And Operational Resilience Risks Dominate ERM Programs In 2025
For risk professionals, leading through 2025’s volatility has been like living in an “Alice in Wonderland” unreality. Risk teams have never been more important as a function to guide their businesses through challenges such as geopolitical risk events, trade disruption, economic volatility, and regulatory disruption. Hopefully, this work doesn’t resemble the chasing of Lewis Carroll’s […]
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Medallia Experience London 2025 Focused On Helping CX Teams Drive Action
The (mostly) new Medallia executive team showed up to its inaugural Experience World Tour 2025 in London with a bullish vision for an AI-fueled, predictive CX management platform that puts the insights that frontline employees need directly into their hands. The question is less so about whether Medallia can build out its vision (it probably […]
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AI Isn’t Cheap — Here’s How To Spend Smarter
While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change. Over the next two to three years, AI investment is expected to grow exponentially as enterprises scale their efforts to operationalize AI. One major […]
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Low Survey Response Rates: Are You Asking The Wrong Question?
Learn the right questions to ask and the right tactics to employ to improve customer survey response rates.
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Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.
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Announcing The Forrester Wave™: DevOps Platforms, Q2 2025
The Forrester Wave™: DevOps Platforms, Q2 2025, is live. Hey, Weren’t These Called ISDPs? When I took over the Wave from Chris Condo, I admit that I looked for an excuse to change the name. “Integrated software delivery platforms” didn’t have the word DevOps in the title, which made searching harder for clients. I didn’t […]
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Graphic IT Management Requires Clear Language
In the battle to manage increasingly complex IT portfolios, organizations must learn to establish a structured ontology: a shared understanding of how applications, platforms, technologies, and assets interact.
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FinOps In Government: Why It’s A Different Ball Game
The rush to the cloud, particularly following the pandemic years, led to an alarming spike in cloud costs. Learn why FinOps has only recently been adopted at scale in the US government.
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Frictionless CX Is Possible But Only If You Have Foresight
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
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2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
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FinOps X Recap — AI, Scopes, And FOCUS 1.2
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
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Gone Rogue? AI Can Be Misaligned But Not Malevolent
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
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What To Expect At Viva Technology 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
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It Takes A Postsale Team To Avoid A Messy DX
A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.
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Step Up To Deliver The Total Experience
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.
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