Age of the Customer
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The Future Of Health Insurance: Reinvention Is Mission Critical
The US health insurance model is broken. The US spends more than any peer nation on healthcare. Yet Americans have shorter lives, uneven access to care, and a system most find confusing and unaffordable. Employer-sponsored family premiums jumped 6% in 2025 to $27,000, with workers contributing $6,850 on average — marking three years of increases. […]
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Healthcare 2025: A Year Of Progress, A Future Of Possibilities
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from The Total Experience for Health Insurers to the Intelligent Healthcare Organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses. To help you stay […]
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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From Digital Transformation Fatigue To AI Transformation Urgency: Japan’s Second Digital Awakening
What is required to make AI transformation successful for Japanese firms? Find out through real-world examples in this review of the Infosys Enterprise AI World Tour in Tokyo.
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CX Is MIA In This Year’s PMA
The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.
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Partner Ecosystem Excellence Requires A Strong Foundation
As partner ecosystems grow in complexity and strategic importance, leaders must invest in the foundational work that enables scale and agility. Learn about three cornerstones of partner ecosystem success.
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Trust: The Hard Currency Of B2B Partner Ecosystem Success
For business buyers, trust often determines purchase intent. For partner ecosystems, establishing trust fuels partner loyalty. Learn what it takes to build and sustain trust in these relationships.
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The ROI Of Finance Automation, Quantified
Finance automation is about more than productivity improvements. Learn about its benefits and why now is the time to put it into action.
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Preview: The State Of Streaming Services, US 2025
The streaming market is at a critical turning point. Get a sneak peek at three standout findings from our upcoming report exploring its current state.
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What We Saw At AWS re:Invent 2025
The goal of this year’s event was to position AWS as a newly transformed, AI-native cloud that’s ready right now. Here’s a closer look at the key announcements and developments.
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Top 10 Ways To Avoid Earning Coal In Your Stocking (For Commerce Search And Product Discovery)
Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress. Read our advice for avoiding the e-commerce faux pas that can quickly sour customers’ experience on your site.
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Key Takeaways From The Forrester Wave™: Loyalty Platforms, Q4 2025
The latest edition of our loyalty platform vendor evaluation, “The Forrester Wave™: Loyalty Platforms, Q4 2025,” reveals how the loyalty platform market continues to evolve to meet the growing demand to profitably retain the best customers with personalization at every touchpoint, relevant engagements, and differentiated experiences.
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Netflix + Warner Bros. Benefits Consumers
With Paramount’s hostile takeover bid for Warner Bros. Discovery now joining Netflix’s previously announced definitive agreement to acquire Warner Bros., the streaming wars have spawned a real-life political drama of its own. Get a pulse check on consumer sentiment from Forrester's ConsumerVoices Market Research Online Community.
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Paramount’s Hostile Bid Turns Streaming Into A Political Drama
Will Paramount’s hostile bid for WBD trump Netflix’s acquisition plans? The streaming wars just got more political.
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Netflix To Acquire Warner Bros.: Questions Abound
The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.
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Creator Strategy Is A Core Strategy This Season
Social media’s influence is stronger than ever. Brands that want to resonate with younger audiences must put creator strategy front and center.
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Introducing The New Customer Feedback Management And Analytics Solutions Market Category
If you’ve talked to Forrester about customer feedback management (CFM) solutions in the past year or so, it’s likely you got a two-for-one deal. Boris Evelson and I have increasingly found ourselves co-advising both buyers and vendors about how customer experience (CX) leaders can more effectively analyze customer feedback from a variety of channels. Advanced […]
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Forrester’s Evaluative Research: A Matter Of Trust
Our evaluative research — just like our business — is built on integrity, honesty, fairness, and the courage to tell it how it is. Our methodologies are unbiased, transparent, and publicly available, ensuring consistent quality across markets and technologies.
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Announcing Our Evaluation Of The Agent Control Plane Market
The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align with three functional planes, based on the need to: 1) build agents; 2) embed them into business workflows; and 3) manage and govern them at scale. These needs represent functional planes rather than strict layers […]
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Bolster Your B2C Marketing Operations Function With This Step-By-Step Blueprint
As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance. Our new initiative blueprint offers a step‑by‑step framework to help marketing leaders establish purpose, define remit, and leverage technology to strengthen their operations function.
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