AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI
Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.
Blog
Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
MIT’s 2025 CIO Symposium: For AI Success, Follow Path Two
MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.
Blog
SAP Sapphire 2025: What Tech Leaders Need To Know
SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.
Blog
Call For Entries! The Forrester Data & AI Impact Award
Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.
Blog
Red Hat Summit 2025: AI, Virtualization, Hybrid Cloud, And The Future Of Enterprise IT
The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.
Podcast
New AI Lessons In Coding, Marketing, And Product Design
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
Blog
Introducing TCQ, Forrester’s Technology Change Quotient
How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.
Blog
Data- And Agent-Centric Roadmap Inspires Coupa’s Vision For Autonomous Spend Management
Coupa Inspire 2025 unveiled an elevated brand and a new leadership team. Here's the five key insights that came out of the event.
Blog
The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Blog
The Battle For Grounding Your AI Agents Has Begun
Grounding AI agents in reality rather than hallucinations will cost money and establish the foundations for your future. Learn three key questions to ask when grounding your AI agents.
Discover 10 Top Emerging Technologies For 2025
Missed our live emerging technologies webinar? Watch the replay featuring Forrester VP Brian Hopkins unveiling the top emerging technologies that made our 2025 list and the benefit horizons for each.
Blog
Agentic AI And IT Maturity: Bridging The Gap Between ServiceNow’s Vision And The IT Reality
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
Blog
Master Tech Mayhem: Technology & Innovation Summit APAC
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
Blog
The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
Microsoft Races To Reassure Anxious Tech Execs In Europe
Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
Blog
Geopolitics Accelerates Emerging Technology Investment In Europe
Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
Blog
Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog
Driving IT Excellence With AIOps: Key Insights For Future Success
Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.
Blog
US Federal Workforce Layoffs: Can AI Agents Step In?
The need for federal agencies to achieve more with less is a constant drumbeat, and AI agents could help meet this challenge. Forrester has ranked the top 11 AI agent use cases for federal government that will help federal agencies streamline operations, enhance efficiency, and deliver more impactful services.
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