AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Upskilling The Public Sector Workforce For The AI Era
Unlocking AI value in the public sector starts with people, not technology. While investments in AI solutions accelerate, many organizations overlook the critical human capabilities that enable them. Without a workforce that understands, trusts, and can act on data, even the most advanced AI initiatives will underdeliver. The foundation lies in developing a deliberate triad […]
Blog
Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Revolutionizing IT Management With Generative AI: The Future Is Here
For CEOs and CIOs, genAI promises more than incremental productivity gains; it provides a new layer of instrumentation that enhances visibility, velocity, and adaptability across the digital enterprise.
Blog
Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
Blog
Build Trust In Your Agency’s AI
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
Blog
Public Sector: Will Agentic AI Solve Your Integration Problems?
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.
Blog
B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be
Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.
2026 CX Budgets: Spend Smarter, Lead Stronger
Join Forrester live on July 31 to plan your 2026 CX budget. Cut waste, boost AI readiness, and build a tech-savvy team that drives measurable impact.
Blog
AMD Advancing AI 2025
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
Blog
Snowflake Unveils New Enhancements To Extend Its AI Capabilities
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
Blog
Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
Blog
Announcing The Forrester Wave™: Zero Trust Platforms, Q3 2025 — Choosing A Platform Solution For Your Zero Trust Journey
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Blog
Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
Blog
Autonomy Is The Future, But AI Agents Still Deliver Value Today
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog
GenAI Reshapes Shopping And Revives SEO
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
New For 2026! Tech Budget Planning Guide + Workbook
Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.
Blog
Why AI ROI Remains Elusive Despite Widespread Adoption
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Blog
A Peek At Bank Of America’s AI Playbook
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
Blog
Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
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