AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Frictionless CX Is Possible, But Only If You Have Foresight
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s Customer Experience Summit North America, you’ll discover how emerging technologies — from generative AI to adaptive interfaces — are reshaping the way brands connect with customers.
Blog
2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Your Emerging Technology Questions Answered
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog
FinOps X Recap — AI, Scopes, And FOCUS 1.2
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog
Gone Rogue? AI Can Be Misaligned But Not Malevolent
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
Blog
AI Cost As A First-Class Metric — Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.
Blog
CIOs: Embrace A Modern Network For Transformation Success
Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI
Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.
Blog
Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
Blog
MIT’s 2025 CIO Symposium: For AI Success, Follow Path Two
MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.
Blog
SAP Sapphire 2025: What Tech Leaders Need To Know
SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.
Blog
Call For Entries! The Forrester Data & AI Impact Award
Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.
Discover 10 Top Emerging Technologies For 2025
Missed our live emerging technologies webinar? Watch the replay featuring Forrester VP Brian Hopkins unveiling the top emerging technologies that made our 2025 list and the benefit horizons for each.
Blog
Red Hat Summit 2025: AI, Virtualization, Hybrid Cloud, And The Future Of Enterprise IT
The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.
Podcast
New AI Lessons In Coding, Marketing, And Product Design
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
Blog
IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
Blog
Introducing TCQ, Forrester’s Technology Change Quotient
How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.
Blog
Data- And Agent-Centric Roadmap Inspires Coupa’s Vision For Autonomous Spend Management
Coupa Inspire 2025 unveiled an elevated brand and a new leadership team. Here's the five key insights that came out of the event.
Blog
The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Blog
The Battle For Grounding Your AI Agents Has Begun
Grounding AI agents in reality rather than hallucinations will cost money and establish the foundations for your future. Learn three key questions to ask when grounding your AI agents.
Blog
Agentic AI And IT Maturity: Bridging The Gap Between ServiceNow’s Vision And The IT Reality
The ServiceNow Knowledge 2025 event unveiled ambitious advancements in AI-driven enterprise technology, with a focus on autonomous workflows, unified data platforms, and human-machine collaboration. Key announcements included the launch of the AI Control Tower for managing AI agents, the expansion of Workflow Data Fabric to unify disparate data sources, and the intent to acquire data.world […]
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