AI Insights

The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.

Discover how Forrester supports data, AI, and analytics leaders.

Insights

Blog

The Odyssey Ahead: B2C Marketers, Prepare Now For Agentic AI

Joe Stanhope 3 days ago
Just as marketers started experimenting with new genAI features when they emerged, agentic AI has arrived — and signals the next round of transformative marketing capabilities.
Blog

Breaking The AI Adoption Paradox In APAC

Frederic Giron 4 days ago
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. Our recent Technology & Innovation Summit APAC event revealed how four leading companies are breaking through this paradox — lessons that CIOs and CTOs can apply in their companies.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

CrowdStrike Fal.Con 2025: Flexing Into The Agentic AI Age

Jitin Shabadu 4 days ago
CrowdStrike held its Fal.Con 2025 conference recently and not surprisingly for a cybersecurity vendor event in 2025, AI dominated. Get our highlights and key takeaways here.
Blog

Workday Rising 2025: A CIO’s Reality Check On The Vendor’s Heavy Bets On AI

Faram Medhora 4 days ago
Workday’s inherent strength has been built on the “power of one” — a unified, organic architecture that doubles down on stability and simplicity above all else. At Rising 2025, Workday committed to maintaining this foundation while simultaneously executing a fundamental strategic expansion. Workday is repositioning from a closed best-of-breed application suite to an open AI […]
Blog

Your Top Questions On Generative AI, AI Agents, And Agentic Systems For Security Tools Answered

Allie Mellen 5 days ago
Many security professionals are still confused about which AI capabilities are real now and which will come down the road. Get answers to some of the most common questions about use of generative AI, agentic AI, and AI agents in security tools in this preview of our upcoming Security & Risk Summit.
Blog

Marketers Are In Their AI Era (And It’s Not Ending Anytime Soon)

Cole Walsh 6 days ago
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
Blog

Today’s Leaders Must Heed AI Advice For Future Disruptors

Brendan Witcher September 18, 2025
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.

The Countdown To 2026 Predictions Has Begun

Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.

Blog

​​Don’t Fire Your Developers! What AI-Enhanced Software Development Means For Technology Executives

Chris Gardner September 18, 2025
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn’t think about eliminating software development roles but rather reskilling their teams.
Blog

A Tale Of Two Engines: Meet The New Tencent

Charlie Dai September 17, 2025
At the fifth Tencent Cloud International Summit, as part of the company’s wider Global Digital Ecosystem Summit in Shenzhen, Tencent made its strategic direction clear: It is accelerating two engines to drive future growth.
Blog

The Future Of AI Consulting Services Is Disruptively Bright

Ted Schadler September 15, 2025
Despite what you may have read in the media, consulting is not being entirely consumed by artificial intelligence. CIOs are drowning in AI consulting pitches, from management consulting and Big Four accounting providers to boutique players. Learn six things AI consulting services providers will have to do to stand apart.
Blog

Splunk .conf25: Cisco, AI, And Data

Allie Mellen September 15, 2025
The 10th annual Splunk .conf took place in Boston recently. From the opening keynote to various new product releases and enhancements, get a full review of the event in this post.
Blog

The Remedy That Wasn’t: Answer Engines Outpace Antitrust Law

Nikhil Lai September 12, 2025
To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.

Get Trusted Advice — In Seconds

AI Access puts Forrester’s trusted insights at your fingertips. Validate your strategy, align your team, and get instant advice grounded in proprietary research — no digging, no delays. It’s like having a Forrester analyst by your side, 24/7.

Blog

Strategic AI Readiness: How To Move From Hype To Scalable Impact

Oliwia Berdak September 12, 2025
Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
Blog

Consumers Are Using AI — But They Still Don’t Trust It

Audrey Chee-Read September 9, 2025
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
Blog

Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast

Carrie Johnson September 9, 2025
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog

When Buzzwords Collide: From A(I) To Z(ero Trust)

James Plouffe September 5, 2025
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog

The Agentic Business Fabric Is How AI Will Transform Enterprise Applications

Faram Medhora September 4, 2025
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.

Missed It Live? Watch Forrester’s Take On 2026 Scenario Planning

Couldn’t make it to the live session? Watch this on-demand webinar to learn how tech leaders are applying scenario planning to budget smarter, balance AI and human talent, and build resilient strategies for whatever 2026 brings.

Blog

The End Of Business Apps As We Know Them Is Here

Kate Leggett September 4, 2025
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog

Trust Is The Killer App To Unlock AI Adoption

Martin Gill September 4, 2025
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
Blog

Announcing The Evaluation Of The Adaptive Process Orchestration Market

Bernhard Schaffrik September 4, 2025
Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
More posts