AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
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AI’s Impact On B2B Customer Service: What I’ve Found So Far
Since July, I’ve attended the Hubspot Inbound, Oracle AI World, and SupportLogic’s Enterprise AI for CX conferences. I’ve also been briefed by a dozen and a half customer service solution vendors and talked to more than 50 of their customers or other service professionals. For a category where the first commercial software applications emerged as […]
Blog
From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations
At its core, California's TFAIA requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in the new AI law.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Risk Consulting Firms Are Getting Shaken Not Stirred By AI
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
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Forrester’s AEGIS Framework: The New Standard For AI Governance
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog
Don’t Call It A Browser War: OpenAI Launches ChatGPT Atlas
OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.
Blog
Recorded Future Predict 2025: Intelligence To Operations … And Now To Action
Recorded Future held its Predict Global 2025 conference in New York City recently. Get some key highlights from the conference as well as a look ahead to the vendor’s Predict Europe 2025 event.
Blog
Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
The Countdown To 2026 Predictions Has Begun
Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.
Blog
Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
Blog
What Factors Are Driving B2B Marketing’s AI Adoption?
Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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Developer-Led Growth Meets Enterprise-Grade Security And Distributed Infrastructure At Cloudflare Connect 2025
Cloudflare Connect 2025 had a distinctly optimistic vibe as the vendor positions itself as the connective tissue for modern digital operations in the enterprise and showcases its AI security abilities. Learn more in this event review.
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Celebrating Excellence: Bank Of America Wins Forrester’s 2025 Data & AI Impact Award
Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.
Blog
Lessons From Building Izola: A Second-Anniversary Look Back
As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.
Get Trusted Advice — In Seconds
AI Access puts Forrester’s trusted insights at your fingertips. Validate your strategy, align your team, and get instant advice grounded in proprietary research — no digging, no delays. It’s like having a Forrester analyst by your side, 24/7.
Blog
Is Agentic Commerce A Thing?
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
Podcast
California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
Blog
A Holiday Season Gift-Wrapped In Agentic Commerce
Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
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Consumers Are Privacy-Savvy And AI-Wary: Insights From The US Consumer Privacy Segmentation Report
Every year, Forrester updates the US consumer privacy segmentation report to uncover evolving trends in how consumers approach data sharing and privacy protection.
Blog
The Right Mental Model For Agentic AI
Everyone seems to agree that AI agents will reforge the contours of work and business. What is less clear is the mental model to apply when conceptualizing the role of agents within the enterprise. Get some ideas and insights on how to get the most out of your agentic AI aspirations in this preview of a new report.
Missed It Live? Watch Forrester’s Take On 2026 Scenario Planning
Couldn’t make it to the live session? Watch this on-demand webinar to learn how tech leaders are applying scenario planning to budget smarter, balance AI and human talent, and build resilient strategies for whatever 2026 brings.
Blog
Amazon Accelerate 2025 Seller Event Takeaways: Agentic AI, Supply Chain & MCF, Retail Ads
At Amazon Accelerate 2025, agentic AI took center stage, transforming seller tools, supply chain logistics, and multichannel fulfillment. Here are the key innovations and takeaways.
Blog
Announcing Our Top 10 Cloud Trends For 2025
Cloud used to be a sleepy space but not anymore. Today, the top cloud trends are the top business trends. Learn three of the top 10 cloud trends for 2025 in this preview of a new report.
Blog
From Chaos To Clarity: How B2B Marketing Leaders Can Organize AI Responsibilities For Business Impact
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
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