Change Management
In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.
Insights
Blog
Confident Power Moves: How Marketing Leaders Design Organizations With Clarity
Great leaders win by seeing the whole board, not by reacting faster. This post shows how marketing org design clarifies roles, capabilities, and decision rights so teams can move with confidence.
Blog
Your Employees Aren’t Ready For AI — And It’s A Problem
Forrester’s AIQ Reveals Severe Gaps In Employee Readiness For AI Employers aren’t successfully equipping their employees with the understanding, skills, and ethics to succeed in a world of AI. And it’s becoming a bottleneck that inhibits productivity and return on investment. We measure this with AIQ, Forrester’s artificial intelligence quotient, and we’ve got alarming new […]
Blog
End The Corporate-Regional Tug-Of-War Over Campaign Control
End the corporate-regional tug-of-war over campaign control. Explore four operating models that clarify decision rights and speed execution.
Blog
The Revenue Enablement Platform Market Has Hit An Inflection Point, With AI Reshaping Everything
Revenue enablement is entering one of the most consequential transformation periods we’ve seen since the function emerged. In our newly published report, The Revenue Enablement Platforms Landscape, Q1 2026, we examined 18 vendors and uncovered a market undergoing rapid maturity, consolidation, and reinvention. These changes are all fueled by the rise of agentic AI and […]
Blog
Enterprise Architecture Tools Become A $1 Billion Strategic Battleground
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]
Blog
VMware Migration Checklist: A Practical Way To Plan And Track
VMware migrations are no longer a theoretical exercise. Infrastructure and operations leaders are actively reassessing their VMware environments, driven by cost pressure, licensing uncertainty, and broader platform modernization goals. Learn how Forrester’s new VMware Migration Checklist can bring structure to your VMware migration approach.
Blog
In The AI Era, The Value Of A Research Firm Is Still Largely Human
The critical thinking, empathy, ingenuity, and courage that analysts bring to client relationships is critical — especially now. That’s why, along with harnessing AI’s potential, we’re doubling down on the unique value our analysts offer.
Master CX Metrics Without Data Overload
Missed the live webinar? Watch the replay to learn how to choose the right CX metrics for success, align and prioritize measurement with business goals, and track your progress.
Blog
Prepare Your Workforce For An Agentic Future With An Agent Experience Program
In the era of AI agents, most organizations could benefit from AX (agent experience), the discipline to prepare an organization to successfully integrate agents as collaborative partners with the human workforce. Learn more about these five specific AX skills: knowledge curation, change management, critical thinking, interaction skills, and agent oversight.
Blog
Predictions 2026: AI Agents, Changing Business Models, And Workplace Culture Impact Enterprise Software
In 2026, enterprise applications will move beyond the traditional role of enabling employees with digital tools to accommodating a digital workforce of AI agents. Tech leaders will be forced to decide how far to go in digitizing business processes and orchestrating workflows independent of human workers.
Blog
Transform Your Organization With Strategic Operating Model Change
Operating model transformation represents one of the most critical challenges that technology leaders face today. Success requires intentional, stakeholder-centered design. Find out how Forrester's new blueprint can help.
Podcast
421: Change Management In CX – Why It Fails And How To Fix It
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Blog
The Future Of AI Consulting Services Is Disruptively Bright
Despite what you may have read in the media, consulting is not being entirely consumed by artificial intelligence. CIOs are drowning in AI consulting pitches, from management consulting and Big Four accounting providers to boutique players. Learn six things AI consulting services providers will have to do to stand apart.
Blog
Your Mindset And Tech Strategy Are Linked
What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
Blog
Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
AI agents are augmenting the B2B GTM workforce — and workflows — at a rapid pace. Get to know them and their capabilities better at our B2B Summit EMEA event.
Blog
Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
Blog
Why AI ROI Remains Elusive Despite Widespread Adoption
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Blog
The Big Bill Is Now Law: What Healthcare Leaders Need To Know
The One Big Beautiful Bill Act will reshape healthcare for years to come. While it presents challenges, especially for vulnerable populations, it also opens the door to efficiency and new market opportunities.
Blog
Healthcare Organizations: Turn Volatility Into Strategic Advantage
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
Blog
Lead Yourself (Before Leading Others) In Volatile Times
To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.
Blog
SLED CIOs: Brace For DOGE Impact
State CIOs now stand at a critical junction — caught between the promise of streamlined, citizen-centric government and the peril of hollowed-out public institutions dressed in the language of reform. Your next move determines whether your DOGE effort becomes a blueprint for smart reform — or a cautionary tale.
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