Channel Marketing

The mandate for channel marketing leaders has grown more complex in today’s buyer-first climate. Alignment with and among suppliers and partners is key to providing the high-touch experience customers expect. Explore our insights to help build a sound channel marketing strategy that enhances partner and customer experience and demonstrates business value.

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Insights

Blog

Real Talk With Ecosystem Partners: GTM Evolution

Hannibal Scipio, II May 21, 2024
Early in my career, I received wise but tough coaching from a manager regarding struggles with a new colleague on a strategic project: Pull them aside and have a real, candid conversation with the pursuit of clarity and understanding for the sake of the shared vision and mutual success. The “real talk” that my colleague […]
Blog

B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds

Matthew Selheimer May 13, 2024
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.
Blog

A Guide For Understanding The Marketing Analytics Landscape

Tina Moffett April 8, 2024
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report.
Blog

Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Cristina De Martini April 4, 2024
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.
Blog

Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Cristina De Martini April 4, 2024
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.
Blog

Call For Entries: B2B Summit EMEA Awards

Paul Ferron April 2, 2024
EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.
Blog

TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Kelsey Chickering March 18, 2024
TikTok's unquestionable sway over young, voting-age US citizens could pose danger, even as it makes the platform an optimal media channel.

Supercharge Your APAC B2B Success — And Save $200

Register by June 28 to save $200 on B2B Summit APAC in Singapore. Access growth, revenue, alignment, sales, genAI, and product strategies to boost your brand success.

Blog

B2B Summit North America 2024: Your Ticket To Turning Disruption Into Growth

Srividya Sridharan January 23, 2024
Explore the strategies and tools needed to drive customer-obsessed growth at our premier event for B2B marketing, sales, and product teams.
Blog

Call For Entries: Forrester B2B Summit North America Awards

Cristina De Martini January 9, 2024
Have a great B2B success story to share? Nominate it for a B2B Return On Integration Honor or Program Of The Year Award! Winners will take the stage at Forrester’s B2B Summit North America.
Blog

Hollywood Strikes Spark AI Negotiations In Every Creative Industry

Keith Johnston October 5, 2023
Learn how the outcome of the Hollywood strikes could set a precedent for other creative industries grappling with the impact of AI.
Blog

Subscription Hardware Puts The Channel At Risk

Naveen Chhabra August 14, 2023
Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc., where subscription-based […]
Blog

Looking Ahead To Forrester’s B2B Summit EMEA 2023

Paul Ferron July 12, 2023
Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]
Blog

Exemplifying B2B Excellence: Forrester’s 2023 Programs Of The Year Award Winners

Cristina De Martini April 18, 2023
Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.
Blog

Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar

Kathy Contreras March 15, 2023
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Blog

CMOs Drive Growth With Media Inclusivity

Kelsey Chickering December 13, 2022
After the 2020 murder of George Floyd, brands and agencies swiftly made bold commitments to invest in Black-owned media companies. The goal? To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem. While well intentioned, it too narrowly focused media dollars solely on minority-owned media groups and away from other […]
Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

What It Means December 8, 2022
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog

Grounding Twitter Ad Dollars Is Common Sense, Not Activism

Kelsey Chickering November 4, 2022
Elon Musk’s Twitter takeover has been — at best — chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will happen with content moderation? Will Twitter become a mainstream Gab with a steady flow of disinformation? While Musk has tweeted that “nothing has changed with content moderation,” racist tweets have surged […]

Adapt To EMEA B2B Buyer Change — And Save £200

Register by July 19 to save £200 on B2B Summit EMEA in London. Discover how to adapt your marketing, sales, and product strategies for complex buyer scenarios, longer sales cycles, genAI, and more.

Blog

Forrester’s 2022 Moments Map Is Here!

Julie Ask October 4, 2022
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
Blog

Your Buyers Are Evolving, And You Should Follow

Paul Ferron May 31, 2022
Marketers need to understand how their buyers are changing and enable their buyer-facing roles with key insights to gain competitive advantage and drive growth.
Blog

Unlocking The True Business Opportunity For Modern Partners

David Park February 23, 2022
The business opportunity for channel partners is larger than most vendors realize. Transform a linear transaction into exponential growth.
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