Climate Action

Climate change has already made itself felt in the business world. Business continuity specialists are building climate action plans for acute events while investors divest from businesses seen as too vulnerable to climate risk. Read our insights on navigating the business risks posed by climate change.

Insights

Blog

How To Set A Greenhouse Gas Emissions Target That Means Something

Amy DeMartine November 7, 2022
Learn some of the common shortfalls of corporate emissions reduction targets and how you can craft a greenhouse gas target that withstands stakeholder scrutiny.
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Predictions 2023: Environmental Sustainability Becomes A Strategic Imperative, Ushering In A Green Market Revolution

Abhijit Sunil November 2, 2022

Get Ahead Of Green Market Opportunity

Explore our green market revolution resources to see why sustainability is one of the largest opportunities in history.

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European Predictions 2023: Environmental Sustainability

Thomas Husson November 1, 2022
Businesses recognise that sustainability is a strategic imperative, and that’s particularly true in Europe. In the year ahead, firms must act with transparency and integrity to avoid financial pitfalls and consumer mistrust.
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Introducing The Green Market Revolution

Amy DeMartine October 18, 2022
The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.
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The B2C CMO’s Environmental Sustainability Blueprint

Thomas Husson October 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.
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The Green Market Revolution Will Totally Transform How We Make Things

Michael Barnes October 18, 2022
The green market is not just about risk or renewable energy. Decarbonization will impact everything we do, including how we make things. Learn how new materials, techniques, and mindsets will drive positive climate action.
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How The Green Market Revolution Will Change What We Eat

Laura Koetzle October 18, 2022
The green market will reshape everything we do. And that includes what we eat; food production accounts for more than 25% of all global carbon emissions. Find out more in this blog post.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
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In Just Two Years, The Environmental Sustainability Action Of Top Companies Has Leapt Ahead

Renee Murphy October 18, 2022
Learn how the sustainability goals of the Fortune Global 200 firms have changed in the past two years.
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The Green Market Revolution Encompasses The Hundreds Of Billions Needed For Climate Adaptation

Stephanie Balaouras October 18, 2022
Adapting to the new reality of climate change will mean massive investment from governments and corporations. Here’s nine categories where that investment should go.
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Global Green Finance Saw Record Growth In 2021, Exceeding US$720 Billion

Zhi Ying Barry October 18, 2022
Find out why financial services firms have launched a wide array of green finance products and experiences recently and what the future outlook is for the market.
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North American Firms Are Filling Roles But Flail On Climate Action

Alla Valente October 18, 2022
Learn the two key differences in the sustainability goals of the top 50 North American corporations as compared to peers in other geographies.

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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The US Is Spending Nearly Half Of A Trillion Dollars On Climate And Infrastructure, Seeding The Green Market Revolution

Amy DeMartine August 15, 2022
Forrester’s research team reviews the major business implications of the Inflation Reduction Act.
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How To Kick-Start Your Innovation For Creating An Environmentally Sustainable Enterprise

Bernhard Schaffrik July 11, 2022
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation process more environmentally friendly?
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Firms Struggle To Embed Sustainability In Customer Journeys

Thomas Husson July 5, 2022
Many CX pros miss the sustainability opportunity. Read examples of companies embedding sustainability at different customer journey stages.
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Don’t Adopt Nature-Based Solutions That Come With A Side Of Dumb

Renee Murphy April 29, 2022
As corporations look to express their commitment to the Earth and its earthlings, nature-based solutions (NBS) have taken on new urgency in the boardroom and sometimes not for the right reasons. First things first: NBS are defined by Forrester as natural and nature-based solutions to the consequences and causes of climate change that reduce an […]
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How Sales Can Make Your Sustainability Sustainable

Anne Slough April 22, 2022
The concept of “sustainability,” as we know it today, was first introduced in 1987 in the famous Brundtland (for Dr. Gro Harlem Brundtland) Report produced by several countries for the UN. The report defined sustainable development as meeting “the needs of the present without compromising the ability of future generations to meet their own needs” […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

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Earth Day 2022: Questionable Momentum With A Side Order Of Panic

Amy DeMartine April 21, 2022
We should be taking confident and courageous strides toward creating future-generation-safe companies through purposeful actions such as reducing carbon through efficient and clean energy usage, minimizing water usage, expanding the use of sustainable raw materials, and increasing recyclable packaging while decreasing packaging altogether. These actions would support the overall theme this year of “Invest In […]
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The Risk Of Greenwashing: One Step Forward For The Cause, Two Steps Back For The Environment

Alla Valente April 21, 2022
The theme for Earth Day 2022 is “Invest In Our Planet.” In the leadup to the main event on April 22, it’s not unusual for scores of companies big and small and newcomers and household names in every industry to take to social media to highlight their efforts for investing in our planet. After all, […]
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Application Sustainability Is More Than A Programming Language Choice

Sandy Carielli April 21, 2022
(Part 2 of a two-part series) Still Calling On Developers To Save The Earth! Two days ago, we introduced the concept of application sustainability and noted that while less abstract languages may have lower energy costs, there are other considerations in sustainable development and deployment. Whether your team is starting up a sustainable development initiative […]
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