Data Analysis
Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.
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Insights
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Microsoft FabCon 2026: Enterprise AI Needs A Governed Context Layer, Not Just Data
Microsoft is steadily repositioning Fabric from a unified analytics platform into a governed context layer for enterprise AI. An agent answering a revenue question needs to know which measure applies, how customers and transactions relate, and what information it may use. At FabCon and SQLCon in Barcelona, Microsoft showed how Fabric IQ, OneLake, Power BI […]
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Forrester’s 2026 Technology & AI Award Winner For EMEA
Technology leaders across Europe, the Middle East, and Africa are under pressure to deliver more than just resilient technology systems and efficient IT operations. They are also expected to help their organisations grow, adapt, earn trust, and turn emerging technologies, especially AI, into measurable business outcomes. Forrester’s Technology & AI Award recognises an organisation that […]
Blog
Your Office Space Is Talking: Are You Listening?
For years, smart building conversations have centered on connected sensors, automated systems, and operational efficiency. But the conversation is shifting. As organizations juggle hybrid work, sustainability mandates, and cost pressure, they’re taking a harder look at a deceptively simple question: How should we use our physical space? That question sits at the center of our […]
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Multimodal, Semantic, And Agentic Enterprise Data Consumption Is The Future
The core question that has consumed analytics and business intelligence leaders for years is, “What is the one best way for business users to consume data?” The answer has at times been reports, dashboards, or low-code GUI-based self-service analytics. The latest answer is generative AI-based natural language prompts. Maybe we have the question wrong. Perhaps […]
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Schneider Electric Announces Intention To Acquire Cognite
Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
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Cognitive Sovereignty: Protect Human Judgment In An AI‑Saturated World
Cognitive sovereignty describes the human ability to think independently amid AI‑generated outputs. This post explores why data literacy and humans in the loop are critical to sustaining sound judgment.
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Measure The Business Value Of Data And Analytics Investments
To advance data‑driven transformation, enterprises need structured approaches that clearly link analytics initiatives to business outcomes and communicate impact consistently. Yet most enterprises still lack mature, repeatable practices for measuring and communicating the value of enterprise investments in data and analytics. That leaves the business impact of these investments unclear. And because direct causation is […]
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The New Kids On The Feedback Block — Announcing The Customer Feedback Management And Analytics Solutions Landscape
The new report, “The Customer Feedback Management And Analytics Solutions Landscape, Q1 2026,” is live. Learn what CX leaders should know about this mature market and how to choose strategically.
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The CDO Role Has Changed — And So Has What “Good” Looks Like
The chief data officer role has matured. Today’s CDO must drive decisions, trust, and organizational change — not just deliver insights.
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The Forrester Wave™: Data Quality Solutions, Q1 2026
What Modern Enterprises Need From Data Quality Platforms In the age of AI, data quality has become one of the most critical capabilities to promote trust in data and AI for modern enterprises. As organizations scale generative AI (genAI) and agentic AI, data quality solutions now sit at the forefront of enterprise success in the […]
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Why IBM Paid $11B For Real-Time AI, Not Kafka
IBM just closed its $11 billion acquisition of Confluent on March 17, 2026, acquiring the data streaming platform that more than 6,500 enterprises — including 40% of the Fortune 500 — rely on to power real-time operations. Confluent was also named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The deal could […]
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Upcoming Research On Digital Twins For Data Centers
This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
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A Front-Row Seat To Marketing Measurement’s Main Stage
I love festivals. Some of my favorite memories come from attending Lollapalooza, Coachella, SXSW, and Edinburgh Fringe. The chance to see the best and the newest in a field in one place and at one time is an invigorating thrill. Although some events award prizes, that isn’t the main objective. Instead, their primary purpose is […]
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AI Changes The Intelligent Document Processing Market
The only constant in our world is change. This axiom was proven once again during Forrester’s research into intelligent document processing (IDP) for the 2025 update to our document mining and analytics platforms (DMAPs) landscape report. Here’s some of what we found. In the DMAP space, where IDP is the most common use case, generative/agentic […]
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Salesforce Dreams Of The Agentic Enterprise
The dust has settled on Dreamforce, Salesforce’s well-attended San Francisco fete. Our takeaway? Salesforce is setting the pace with a platform for AI agents embedded in business applications, and it’s made huge progress on its products and partnerships in the last year.
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Accelerating Formula 1 Innovation With AWS And AI-Native Cloud
Learn how AWS’s AI-native cloud is helping Formula 1 improve both racing and fan experiences by providing real-time race analytics and supporting advanced aerodynamic simulations for car design.
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LIVE! The Forrester Wave™: Master Data Management Solutions, Q2 2025
The master data management market is undergoing a profound transformation. Learn about our evaluation of 12 MDM vendors that are redefining and leading the market.
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Snowflake Unveils New Enhancements To Extend Its AI Capabilities
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
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Beyond The Lakehouse: Databricks’ Bold Play For The Business Persona
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
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How To Evaluate Intent Data Providers
While most B2B organizations have an established process for evaluating traditional data providers, many have less practice in the evaluation of second- and third-party intent sources. The diversity of collection methodologies, complexity of keyword mapping, and rapid decay of insight value present unique challenges for comparing providers of these data types. Balancing Insight Potential, Data […]
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