data science
Data science is rapidly becoming an area of focus for every business. But there’s a right way and a wrong way to go about it. Learn how to gain actionable insights from data by reading the latest on data science best practices.
Insights
Blog
Supercharging Data Fabrics With Generative AI
With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.
Blog
When The Regulator Comes Knocking, Will You Have Your AI House In Order?
The US Federal Trade Commission is officially investigating OpenAI. Learn how you can mitigate your risk exposure by addressing the eight areas of interest outlined in the FTC request.
2024 Tech Budget Missteps You’ll Want To Avoid
Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.
Blog
Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog
Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog
Deliver Trusted Data By Selecting A Suitable MDM Solution
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog
Key Findings From Forrester’s Latest BI Research, Including The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023
Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]
Blog
Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
Get Bullish On These 2024 Tech Budget Line Items
Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.
Blog
Can Synthetic Data Help Deliver On The Promise Of AIOps?
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
Blog
Building An Insights-Driven Strategy: Where Do You Start?
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog
The Landscape Of AIOps Is Changing
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
Blog
Use Marketing Analytics To Support Your 2023 Marketing Strategy
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]
Blog
Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Align Tech Spending With 2024 Benchmarks
Download our 2024 Planning Guide for Technology Executives to learn how to drive growth with strategic tech budgeting.
Blog
Inspire Trust With Robust, Well-Tested AI-Infused Applications
Software takes part in almost everything we do, and yes, we do trust that it works. Yes, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […]
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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Blog
The Best Enterprise Transformation Program Is Yet To Be Made
Check out key takeaways from this year’s EY Global Data & AI Summit.
Podcast
The Role Of Synthetic Data In Expanding AI
As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes the role that synthetic data can play in expanding your AI efforts.
Blog
How To Join The Connected World With Data And AI
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
Blog
You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
Blog
Meet The New Analyst Focusing On Master Data Management, Data Governance, And Data Quality: Jayesh Chaurasia
About Me Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai, where I earned my degree in mechanical engineering. Dancing on the high beats of Bollywood music rejuvenates me! I moved to the United States for […]
Blog
The State Of The Insights-Driven Business, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]
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