digital business

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Insights

Video

Agentic Commerce? Conversational Commerce? The Future Of Owned Digital Shopping Experiences

Emily Pfeiffer 2 days ago

Blog

AI: Our Modern-Day Cyrano

Brendan Witcher 3 days ago
Like Cyrano, AI often acts as the unseen ghostwriter, strategist, or partner, offering insights or phrasing that feel more articulate and persuasive than our own. But, as in the play, this arrangement introduces social complexities, ethical dilemmas, and maybe even heartbreak.

The Countdown To 2026 Predictions Has Begun

Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.

Blog

Conversational AI And Anticipatory Insights — What’s New In Australian Mobile Banking In 2025

Zhi Ying Barry 4 days ago
Mobile banking is now the primary channel for Australian online adults. Learn how Australia’s four biggest banks are adapting to meet the mobile banking needs of their customers.
Blog

Cogeneration For The Next Generation Of Data Centers

Alvin Nguyen 4 days ago
To meet rising energy demands without overwhelming traditional power grids, data centers are exploring more efficient and sustainable energy solutions, such as cogeneration — aka combined heat and power (CHP). Learn three of the key benefits of CHP in this post.
Blog

How Financial Services Firms Align Business And Technology Strategies In 2025

Aurelie L'Hostis September 19, 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog

Today’s Leaders Must Heed AI Advice For Future Disruptors

Brendan Witcher September 18, 2025
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog

Your Competition Is Using New Commerce Transformation To Siphon Your Customer Base

Chuck Gahun September 18, 2025
As the commerce landscape quickly evolves and shows new potential, The Commerce Services Landscape, Q3 2025, can help you identify and shortlist the vendors that can best drive your commerce transformation.

Get Trusted Advice — In Seconds

AI Access puts Forrester’s trusted insights at your fingertips. Validate your strategy, align your team, and get instant advice grounded in proprietary research — no digging, no delays. It’s like having a Forrester analyst by your side, 24/7.

Blog

NRF Europe Innovators Showcase: Retail Tech To Watch

Sucharita Kodali September 15, 2025
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
Blog

Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025

Chiara De Gasperin September 12, 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
Blog

Adaptive Mobile Banking: Forrester’s 2025 European Insights

Aurelie L'Hostis September 12, 2025
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog

Introducing Forrester AI Access: Equipping Organizations With Trusted Insights To Act Fast

Carrie Johnson September 9, 2025
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog

Is The US Government Getting Serious About Design Again? Not Really.

Gina Bhawalkar September 2, 2025
Is President Trump’s America By Design executive order a positive step for design? With a lack of focus on accessibility and substance, no.

New For 2026! 2026 CX Budget Planning Guide + Workbook

Stop guessing — start planning! Learn where to prioritize CX tech, partner smarter, use AI for scalable results, and prove ROI with actionable insights, benchmarks, and templates for 2026 success.

Blog

Build A Center Of Enablement To Tap Into The True Potential Of Digital Adoption Platforms

Vasupradha Srinivasan August 31, 2025
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog

Europe-5 Markets Chart Their Own Path To Commerce Growth

Chuck Gahun August 26, 2025
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
Blog

US Economic Outlook H2 2025: Steady Growth, Growing Caution

Jitender Miglani August 8, 2025
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
Podcast

AI Pricing, Outcome-Based Pricing, Developer Productivity

What It Means August 7, 2025
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis July 30, 2025
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog

The Forrester Wave™: Data Governance Solutions, Q3 2025, Shows That Governance Has Entered The Agentic Era

Raluca Alexandru July 23, 2025
The Forrester Wave™: Data Governance Solutions, Q3 2025, is now live. This evaluation captures a market in transition — one where governance is no longer just about control and compliance but about enabling trust, agility, and AI readiness at scale.
Blog

Agentic AI In Healthcare: A New Era Of Intelligent Automation

Shannon Germain Farraher July 23, 2025
Learn how agentic AI is impacting healthcare and the future of the industry.
Blog

The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?

Tope Olufon July 3, 2025
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
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