holiday

The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.

Insights

Blog

‘Tis The Season To Be Messaging

Christina McAllister 20 hours ago
We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia 2 days ago
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli November 22, 2022
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
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Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli November 21, 2022
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
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Consumers Haven’t — And Don’t Plan To — Shop Via Social Media

Kelsey Chickering November 16, 2022
US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.
Blog

This Holiday Season, Turn Impressions Into Intent

Nikhil Lai November 15, 2022
Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.
Blog

Enable Site Features That Make Shopping Easy This Holiday Season

Nicole Murgia November 9, 2022
Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.
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Understand Apple’s Mail Privacy Protection Ahead Of The Holiday Season

Shar VanBoskirk November 7, 2022
Learn highlights about Apple's Mail Privacy Protection ahead of the holiday season to expertly craft your email marketing strategy.
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Retailers: Give The Gift Of Personalization Through Omnichannel This Holiday Season

Brendan Witcher November 4, 2022
Use personalization through omnichannel to drive value-driven product recommendations for your customers this holiday season.
Blog

More Content, Less Promotion — What To Expect On Singles’ Day 2022

Xiaofeng Wang November 1, 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Mary Pilecki November 1, 2022
Use your loyalty program to collect consumer data and boost B2C sales this holiday season.
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For Holiday 2022, US Shoppers Will Spend One In Four Dollars Online

Jitender Miglani October 20, 2022
Inflation — not volume — will drive US holiday retail sales this year. Learn more about what's in store for the 2022 holiday season.
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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event

Nicole Murgia October 17, 2022
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
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Turn Away The Bots, Not Your Customers

Sandy Carielli October 12, 2022
Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.
Blog

Retailers: Kick Off The Holiday Season With Our 2022 Guide

Fiona Swerdlow October 6, 2022
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
Blog

Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher September 28, 2022
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
Blog

Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow September 28, 2022
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
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2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion In 2021

Eric Haggstrom December 15, 2021
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
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Ransomware Affects The Entire Retail Supply Chain This Holiday Season

Allie Mellen December 15, 2021
US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the increased demand, which ultimately makes them a prime target for ransomware attackers. Why Should Retailers Pay Attention To Ransomware Preparedness? Ransomware […]
Blog

A Recap Of Website Promotions On Black Friday And Cyber Monday 2021

Sucharita Kodali December 8, 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
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