Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

Discover how Forrester supports customer experience and B2C marketing professionals.

Insights

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Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli 6 days ago
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
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This Holiday Season, Turn Impressions Into Intent

Nikhil Lai November 15, 2022
Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

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More Content, Less Promotion — What To Expect On Singles’ Day 2022

Xiaofeng Wang November 1, 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

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Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times

Brendan Witcher October 26, 2022
In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.
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Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites

Nicole Murgia October 18, 2022
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]
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The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event

Nicole Murgia October 17, 2022
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
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US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

Jitender Miglani October 12, 2022
Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.
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Retailers: Kick Off The Holiday Season With Our 2022 Guide

Fiona Swerdlow October 6, 2022
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
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Online B2C Marketplaces Continue Their Rapid Global Growth

Michael O'Grady October 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
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Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher September 28, 2022
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow September 28, 2022
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
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By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Jitender Miglani August 2, 2022
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
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Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year

Nicole Murgia July 14, 2022
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
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Economic Uncertainty: Here’s How Consumers Are Responding

Anjali Lai July 13, 2022
The economic turmoil trailing in the wake of the COVID-19 pandemic is roiling. CMOs cannot simply dust off their recession playbooks from years past and expect to understand — let alone serve — customers today: The unique combination of social, economic, and political tensions in this moment will shape when, where, and why consumers are […]
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Myths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will Dissolve Channel Conflict Concerns

Michelle Beeson June 17, 2022
When discussing brands’ direct-to-consumer (DTC) digital strategies, I am often asked how brands are handling issues of channel conflict with retail partners. There are a few forerunners to my response: A brand’s DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which derives value beyond […]

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

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What’s Next For The Booming Retail Media Market

Emily Collins May 27, 2022
The retail media boom will keep booming. We predict US ad sales will reach $40 billion this year. Learn how the space will evolve.
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The BNPL Opportunity For Banks: How To Tap Into This Growing Market

Alyson Clarke May 17, 2022
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
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Europese consumenten hechten steeds meer waarde aan duurzaamheid

Michelle Beeson May 9, 2022
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]
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