Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

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Insights

Blog

By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Jitender Miglani August 2, 2022
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
Blog

Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year

Nicole Murgia July 14, 2022
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

Economic Uncertainty: Here’s How Consumers Are Responding

Anjali Lai July 13, 2022
The economic turmoil trailing in the wake of the COVID-19 pandemic is roiling. CMOs cannot simply dust off their recession playbooks from years past and expect to understand — let alone serve — customers today: The unique combination of social, economic, and political tensions in this moment will shape when, where, and why consumers are […]
Blog

Myths And Realities Of Channel Conflict: Evolving Partnership Dynamics Will Dissolve Channel Conflict Concerns

Michelle Beeson June 17, 2022
When discussing brands’ direct-to-consumer (DTC) digital strategies, I am often asked how brands are handling issues of channel conflict with retail partners. There are a few forerunners to my response: A brand’s DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which derives value beyond […]
Blog

What’s Next For The Booming Retail Media Market

Emily Collins May 27, 2022
The retail media boom will keep booming. We predict US ad sales will reach $40 billion this year. Learn how the space will evolve.
Blog

The BNPL Opportunity For Banks: How To Tap Into This Growing Market

Alyson Clarke May 17, 2022
The “buy now, pay later” (BNPL) market is hotter than ever. With a strong presence on major retailers’ websites and increasing brand awareness among consumers, BNPL is receiving growing attention from the world’s top banks, lenders, and credit card providers. While the concept is nearly a century old, Forrester has been tracking the “reemergence” of […]
Blog

Europese consumenten hechten steeds meer waarde aan duurzaamheid

Michelle Beeson May 9, 2022
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]

Design Better Chatbots

Here's how to create chatbots that customers will love.

Blog

Is Inflation Driving US Retail Sales Growth?

Jitender Miglani March 31, 2022
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
Blog

By 2026, The Global Market For OMS Software Will Nearly Double To Reach $1.9 Billion

Jitender Miglani March 22, 2022
We forecast that global OMS spending will nearly double over the next five years, with a CAGR of 12.8%. Here’s why.
Blog

European Consumers Drive The Sustainability Demand

Michelle Beeson March 16, 2022
Guest blog post by Melissa Chaudet, senior research associate. It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes. We found that they: Actively seek more environmentally friendly options when shopping. […]
Blog

Luxury Brands’ Success Requires Digital Commerce And Hybrid Customer Experience

Michelle Beeson March 15, 2022
Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts. They seek […]
Blog

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Sucharita Kodali March 3, 2022
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

If E-Commerce Keeps Growing, What Happens To Malls And Stores?

Sucharita Kodali February 8, 2022
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
Blog

Takeaways From Our Latest US Online Grocery Market Review

Sucharita Kodali February 8, 2022
In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.
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Simplicity Underpins Future Payment Fabric And The Future Of Payments

Jacob Morgan February 2, 2022
The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.
Blog

2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion In 2021

Eric Haggstrom December 15, 2021
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
Blog

Ransomware Affects The Entire Retail Supply Chain This Holiday Season

Allie Mellen December 15, 2021
US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the increased demand, which ultimately makes them a prime target for ransomware attackers. Why Should Retailers Pay Attention To Ransomware Preparedness? Ransomware […]

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

A Recap Of Website Promotions On Black Friday And Cyber Monday 2021

Sucharita Kodali December 8, 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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