technology-driven innovation
Firms with advanced technology-driven innovation practices grow three to four times faster than the industry average. Learn how your firm can outpace your peers.
Insights
Blog
Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
Blog
The AI-Centric Service Desk: A Blueprint For Modern IT Operations
As digital transformation accelerates, traditional IT service desks must evolve. This blog explores the AI-centric service desk model, emphasizing automation and personalized support to enhance the digital employee experience. Learn how embracing an AI-first approach can transform IT operations into strategic enablers of productivity and resilience.
New For 2026! Tech Budget Planning Guide + Workbook
Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.
Blog
Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
Master Tech Mayhem: Technology & Innovation Summit Comes To London
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
Blog
Reimagining ITSM: How Refresh Europe 2025 Propels Freshworks Amid A Fierce Competitive Landscape
At Refresh Europe 2025, the focus shifted from traditional SLAs to experience-led metrics, emphasizing the importance of user perceptions in IT interactions. Freshworks showcased its advancements in AI-driven service management, particularly through Freddy AI. The company aims to simplify ITSM by reducing tool sprawl and enhancing employee experiences. While not the market leader, Freshworks is strategically competitive, targeting midmarket companies. Its approach balances automation with usability, positioning it as a lean alternative in a crowded landscape.
Blog
HPE Discover 2025: AI Is Infrastructure; Infrastructure Is AI
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
Blog
USU’s Strategic Reveal: Can Its ITSM Vision Keep Pace With Global Giants?
Explore USU’s strategic insights from USU World 2025, where it unveiled its vision for IT service management amid growing global competition. Discover the company’s focus on genAI-powered solutions, data governance, and community engagement, as well as how it is addressing the evolving demands of a hybrid, AI-driven digital landscape, and learn about its commitment to operational compliance and innovative service delivery.
Blog
What To Expect At Viva Technology 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
Blog
Introducing Forrester’s IT Spend Management Framework
Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive.
Blog
Public-Sector IT Leaders: It’s Time To Prioritize The Right Emerging Technologies
Learn the 11 emerging technologies that all public-sector IT leaders should be watching and get insight on how these technologies will shape the next decade of government transformation.
Blog
From Legacy ITSM To Proactive Service Management: Why 2025 Is The Year To Rethink Your Strategy
The Legacy of IT Service Management Is Holding You Back For more than twenty years, IT Service Management (ITSM) has served as the operational backbone for managing incidents, problems, and changes. Yet in 2025, the complexity of enterprise IT environments has outpaced the frameworks and processes once deemed cutting-edge. Despite improvements in incident response, asset […]
Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning
In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.
Blog
The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Blog
Rethinking Government Reform: Can In-House Government Consultants Deliver Lasting Impact?
Internal consultancies — mission-driven capability centers for innovation, strategy, and execution — are emerging as key vehicles for governments seeking to do more in-house. As many jurisdictions adopt internal consultancies, we need to ask: Are we building them to last or simply building them fast?
Blog
Master Tech Mayhem: Technology & Innovation Summit APAC
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
Blog
The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
Blog
Driving IT Excellence With AIOps: Key Insights For Future Success
Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.
Blog
How Kraft Heinz Is Using GenAI To Reimagine The Future Of Creative Content
Kraft Heinz recently embraced genAI to scale content creation and personalization, and in the process, reimagined how it brings its iconic brands to life.
Blog
Key Questions Dominating The Innovation Agenda
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations.
More posts