Vendor selection is crucial to the success of your business. Read practical advice on choosing the right technology solution or provider.
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Take Control Of Your DAM Experience
With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging, and interactive content while strictly managing spend. Your teams are creating content at a rapid pace to keep up with changing consumer demands and demographics, but it is hard for them to collaborate and efficiently […]
Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!
Unlock The Secret To 2023 Tech Success
Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.
Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs
As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year. But economic uncertainty adds […]
It’s Time To Move To A Business-Value-Aligned Tech Stack — Introducing The Strategic Technology Selection Guides For Enterprise Leaders
This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals.
Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Indian CIOs Should Start With Tech Stack And Services Optimization To Become Future Fit
Only 7% of Indian firms qualify as future fit. Learn five critical aspects Indian CIOs should review to ensure a successful digital transformation.
Meet The Analyst Covering Design Workflow: Sheila Mahoutchian
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]
Seize On 2023 Tech Opportunity
Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.
The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […]
Announcing The Forrester Wave™: Global Adobe Services Partners, Q3 2022
I’m pleased to announce our recently published The Forrester Wave™: Global Adobe Services Partners, Q3 2022. In our 23-criterion evaluation of global Adobe services partners, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, dentsu, IBM, Infosys, Publicis Groupe, Tata Consultancy Services (TCS), and WPP — and researched, analyzed, and scored them […]
What Merchants Want From Their Payments Provider
As part of the latest Forrester Wave evaluation of the merchant payment provider market, we spoke with 23 customer references (i.e., merchants like retailers and brands) about their experiences with their current payment provider.
AT&T, Uber, And Zipcar Share Similarities With Subscription Hardware
Elucidate Subscription-Based Hardware Offerings Public cloud innovations influence your technology decisions in many ways. Cloud pricing is shaping the pricing for on-premises data center infrastructure. I receive many client calls around evolving subscription-based hardware, and those discussions reveal their confusions. As you aim to make an optimal decision for your business, let’s develop an understanding […]
Merchant Payment Processing: Champion/Challenger Models Make Vendors Earn Their Volume
For our latest evaluation in the merchant payment provider space, Forrester identified 11 leading vendors - learn more about our findings.
Prepare Your Infrastructure For 2023 Change
Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.
Microsoft Launches MDR And Hops On The Everything-As-A-Service Bandwagon
Everything-eventually-becomes-a-service which Microsoft demonstrates by launching its own version of managed detection & response. We discuss what CISOs need to know, how it will impact the market, and what to look for next.
SaaS Outages: When Lightning Strikes, Thunder Rolls
Just like with self-managed infrastructure, the key to surviving a SaaS outage is knowing the risks, implementing strategies to mitigate and control those risks, and then testing your strategy to make sure it works and that everyone knows how to execute in the case of crisis.
Marketers Must Mind The Customer Journey Orchestration Gap
Discover the questions to ask when considering customer journey orchestration (CJO) vendors, as acquisitions shake the space up.
Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021
In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021. In 2018, ITSM vendors were still completing the transition […]
Ask The Analysts — The Forrester Wave™: Unified Endpoint Management, Q4 2021
On Monday, December 6, join us for an interactive session covering highlights from the recently published The Forrester Wave™: Unified Endpoint Management, Q4 2021. Unified endpoint management (UEM) helps enterprises better manage employee devices and applications, resulting in improved employee experience, customer trust, and business agility. Want to understand how UEM can address your top […]
See How Your EA Ecosystem Measures Up
Watch our enterprise architecture update to see what's working - and what's not.
Announcing The First Forrester Wave™ Evaluation Covering Enterprise Fraud Management Solutions In Asia Pacific
Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Enterprise Fraud Management In Asia Pacific, Q4 2021 is now live. Forrester defines enterprise fraud management (EFM) as “a solution that integrates data from multiple payment and non-payment transaction processing systems, online portals, and threat information sources and provides transaction monitoring, risk […]
With Sales Tech, Getting You To Your Destination Is The Easy Part
Ask sales technology vendors these three questions to determine if their solutions can go beyond forecasting and provide insights that will help you consistently hit sales targets.
Announcing The First And Only Evaluative Research On XDR — The Forrester New Wave™: Extended Detection And Response (XDR) Providers, Q4 2021
Over the past three years, there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until recently, no research established a firm definition of XDR, let alone conducted evaluative research on XDR vendor capabilities. That is why I […]