vendor selection
Vendor selection is crucial to the success of your business. Read practical advice on choosing the right technology solution or provider.
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SEO Must Solve Its Marketing Problem
Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on SEO. Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its value. In the words of one Redditor: “SEO is incredibly time consuming, often involves multiple people, […]
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Highlights From The Forrester Wave™: Content Platforms, Q1 2025
The enterprise content management market has undergone a significant transformation driven by new AI and cloud capabilities. Learn three key trends about the market in this preview of our latest Forrester Wave™ evaluation.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
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Order Management Systems And A Story Of Augmented Evolution
Digital businesses selecting replacement order management systems — or adding pieces on top of their existing one — have a lot of new decisions to make. Get some key insights on the latest solutions in this preview of our new Wave evaluation of the OMS market.
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Prepare For Geopolitics To Impact Your European Nearshore Strategies
Given the uncertain geopolitical times we are in, adapting your sourcing strategies by revisiting location strategies is more important than ever. Get some practical tips on how technology decision-makers can adapt their nearshore location strategies to meet the new realities.
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Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
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Introducing Forrester’s Partner Selection Blueprint
Selecting the right partner can be the difference between success and failure for technology-driven initiatives. Learn how our new partner selection solution blueprint can help you streamline the process.
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Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
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Gone Are The Days Of Networking Infrastructure Choice
One outcome of internal developments or acquisitions is that networking infrastructure choice has evaporated — even if vendors claim otherwise. HPE's recent acquisition of Juniper brings this into focus.
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Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024
For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness capabilities.
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My Take On The Year Ahead For Sales Tech After Attending Three Key Events
This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.
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Prioritize Accessibility In Procurement For Better CX And EX
My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.
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Q2 2024 Tech Service Provider Earnings: Four Forces Determine Their Future
We analyzed the Q2 2024 earnings announcements of five large public technology service providers. Get the story behind the story in this post.
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Announcing The Forrester Wave™: Adobe Services, Q3 2024
Time flies. For the third time, I’ve published a global Forrester Wave™ evaluation covering Adobe services. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID-19 pandemic peak. Now, in 2024, we’ve evaluated the 12 prominent Adobe services providers, considering the impact […]
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Announcing The Modern Application Development Services Landscape, Q3 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
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Two SAP Board Executives Depart Abruptly: What It Means
SAP announced it is losing two more members of its executive board, Julia White and Scott Russell. Get Forrester's take on the ongoing disruption to SAP's leadership.
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Salesforce Makes Moves Into The Back Office With A Strategic Workday Partnership
Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective? Salesforce extends its power into back-office workflows […]
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From PC Giant To AI Innovator: It’s Time To Refresh Your Perception Of Lenovo
Lenovo’s investments in AI-powered solutions are transforming the company. Learn six key elements of Lenovo’s AI latest strategy and offerings.
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Microsoft Enters (And Disrupts) The Burgeoning SSE Market
Learn what Microsoft Entra Suite will mean for the security service edge (SSE) market and how users and companies considering SSE solutions should respond.
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