virtual reality

Virtual reality (VR) technologies have excited brands looking to create unique, engaging experiences for customers. Learn how brands are successfully using VR and how to avoid falling into the trap of “cool, but no ROI.”

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The Metaverse Doesn’t Exist Yet — So How Do You Develop For It?

Andrew Cornwall November 9, 2022
Experienced developers know the situation too well: An executive comes by with an idea, and it’s up to us to act on it. If a C-level has recently dropped by your office to say, “We ought to be looking into this metaverse thing,” you’re in for an adventure. Bringing a company up to speed when […]
Blog

Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Julie Ask October 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Blog

Show Me The Metaverse

Martha Bennett September 22, 2022
Learn how the future viability of the metaverse depends on these four key emerging technologies.
Blog

Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World

Julie Ask July 8, 2022
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
Blog

The Metaverse Must Be Deeply Human-Centric

David Truog June 7, 2022
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
Podcast

Marketing And The Metaverse

What It Means May 5, 2022
Is the metaverse your ticket to marketing innovation or a quagmire into which marketing dollars will sink, never to be seen again? What is the metaverse, anyway? Join VP, Research Director Mike Proulx and VP, Principal Analyst Julie Ask as they explore what the metaverse means for marketers.
Blog

Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better

David Truog April 28, 2022
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.

Seize On 2023 Tech Opportunity

Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.

Blog

Jekyll And Hyde: The Dual Role Of Emerging Technologies In Sustainability

Abhijit Sunil April 20, 2022
The dual roles of eight popular emerging technologies and explains how to use them to advance environmental sustainability goals.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

The Metaverse Is Born — Now It Needs To Grow Up

David Truog November 15, 2021
At AWE 2021 last week it was clear that companies working on AR and VR experiences must refocus from tech to people.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx September 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Pascal Matzke October 15, 2020
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
Blog

Preparing For The Future: The 2020s Will Demand More From Your Tech

Brian Hopkins September 22, 2020
The 2020s announced their arrival with a bang this year. Find out what IT leaders can do to better align their tech stack to the coming wave of risks and changes.
Blog

The Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG, Healthcare, And Retail

Brian Hopkins September 22, 2020
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle Trzcinski to explore how emerging technologies are changing (and will in the future), even solving some of the most important and complex issues in four key sectors: consumer packaged goods (CPG), healthcare providers, healthcare insurers, and retail. In a world where […]
Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.

Enterprise Architecture: Laggards Versus Leaders

Everything about enterprise architecture is changing. Join us on Aug. 4 for an analyst deep dive on the four different EA archetypes driving competitive advantage.

Blog

Starting Research On Ambient Technologies And Experiences

Frank Gillett May 28, 2020
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
Blog

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Madeline Cyr January 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
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