virtual reality

Virtual reality (VR) technologies have excited brands looking to create unique, engaging experiences for customers. Learn how brands are successfully using VR and how to avoid falling into the trap of “cool, but no ROI.”

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Blog

The Metaverse Must Be Deeply Human-Centric

David Truog June 7, 2022
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
Podcast

Marketing And The Metaverse

What It Means May 5, 2022
Is the metaverse your ticket to marketing innovation or a quagmire into which marketing dollars will sink, never to be seen again? What is the metaverse, anyway? Join VP, Research Director Mike Proulx and VP, Principal Analyst Julie Ask as they explore what the metaverse means for marketers.

Technology & Innovation North America

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Blog

Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better

David Truog April 28, 2022
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.
Blog

Jekyll And Hyde: The Dual Role Of Emerging Technologies In Sustainability

Abhijit Sunil April 20, 2022
The dual roles of eight popular emerging technologies and explains how to use them to advance environmental sustainability goals.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

The Metaverse Is Born — Now It Needs To Grow Up

David Truog November 15, 2021
At AWE 2021 last week it was clear that companies working on AR and VR experiences must refocus from tech to people.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx September 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
Blog

Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Pascal Matzke October 15, 2020
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
Blog

Preparing For The Future: The 2020s Will Demand More From Your Tech

Brian Hopkins September 22, 2020
The 2020s announced their arrival with a bang this year. Find out what IT leaders can do to better align their tech stack to the coming wave of risks and changes.
Blog

The Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG, Healthcare, And Retail

Brian Hopkins September 22, 2020
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle Trzcinski to explore how emerging technologies are changing (and will in the future), even solving some of the most important and complex issues in four key sectors: consumer packaged goods (CPG), healthcare providers, healthcare insurers, and retail. In a world where […]
Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
Blog

Starting Research On Ambient Technologies And Experiences

Frank Gillett May 28, 2020
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
Blog

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Madeline Cyr January 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
Blog

With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Paul Miller January 21, 2020
Augmented reality (AR) and the internet of things (IoT) — in principle, these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began […]

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

Breaking Down The 10 Need-To-Know Emerging Technologies

James Staten October 2, 2019
From natural language generation to quantum computing, a look at what's gaining traction and what it could mean for companies.
Blog

Requesting Your Help With A Survey On Smart Manufacturing

Paul Miller August 2, 2019
I’ve written a lot about the ways in which traditional product makers are being transformed by digital. In “From Grease To Code: Industrial Giants Must Bet Their Futures On Software,” for example, I explored ways in which industrial firms are having to reinvent themselves as they augment a hundred years of experience making physical products […]
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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