Blog
Read on to explore Forrester's take on the top digital CX and design trends to watch for in 2024.
Blog
To truly unleash the potential of AI, there needs to be a fundamental shift in how we infuse AI into customer service. Learn more in this preview of our upcoming CX Summit APAC event next month.
Blog
Devices such as Apple’s Vision Pro leverage computer vision to mix the digital and physical worlds. Learn four trends that are accelerating the adoption of computer vision applications today.
Blog
Industry CRMs are highly verticalized solutions. Despite their value, companies are slow to adopt them. Learn why you should consider them.
Blog
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
Blog
How will RPA platforms stay relevant in an era of generative AI? Get six ways and a detailed timeline of the of the progression of automation tools in this post.
Blog
There's no one-size-fits-all playbook design because every organization is unique. Yet there is a process you can follow.
Blog
This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.
Blog
Grundlegende Prozesstransformationen benötigen die Synergie verschiedener KIs. Erfahren Sie mehr darüber, wie sich genAI auf die Social-Tech-Landschaft auswirkt.
Blog
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Blog
Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren.
Blog
Führungskräfte im B2B-Marketing müssen mit dem Potenzial von KI rechnen, bestimmte Mitarbeiterzahlen, Rollen, Verantwortlichkeiten und Aktivitäten zu ersetzen.
Blog
Forrester's Enterprise Architecture Award submissions are in full swing, but the deadline for the the North American award is less than a month away. As you finalize your submissions, learn what makes a strong entry.
Blog
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
Blog
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
Blog
Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework can help catch up.
Blog
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.
Podcast
Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Senior Manager of CX at LinkedIn. Sam and Angelina talk about the importance of maintaining trust and confidence by improving customer experiences.
Blog
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Blog
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.