Blog
Attention all marketing leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Marketing Awards are calling for entries, and this is your golden opportunity to showcase your extraordinary achievements. Have you driven remarkable milestones with a customer-obsessed growth strategy, process, or initiative? Have you been the driving force behind […]
Blog
How can you make your customer advocacy program more proactive, more transparent, and more motivating to customers? With technology. Higher-performing customer advocacy programs lean on technology to scale customer advocate sourcing, management, activation, and measurement.
Blog
An internal developer portal (IDP) is a framework for building DevOps platforms that offer discoverable, self-service IT infrastructure and automation services, helping developers manage IT services efficiently. IDPs can help streamline workflows, reduce context switching, and enhance governance among developers.
Blog
Forrester’s new interactive data summary of its Healthcare Practitioners Survey, 2024, helps healthcare leaders and organizations make better data-driven decisions.
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S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements. SecNumCloud regulations cap Google’s participation in S3NS to ensure […]
Podcast
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and […]
Blog
New Figma products embrace AI, but Figma Sites fails to adhere to accessibility standards.
Blog
Can you trust the so-called 95:5 rule when you target B2B buyers with your brand and demand marketing mix? Here's what we found.
Blog
In today’s volatile business environment, executives face the dual challenge of optimizing costs while maintaining exceptional customer experiences. Our new report, The Golden Thread From CX To Value Streams Reveals Optimization Opportunities, offers a strategic approach to navigating these complexities. The office of the CIO, however, often faces specific hurdles when engaging teams to leverage […]
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When will quantum computers will be able to break asymmetric cryptography and algorithms? And what steps should you take to prepare? Find out in this preview of a report on quantum security.
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Adaptability and agility will differentiate healthcare organizations that flourish amid volatility, per our new research, “Healthcare Leaders: How To Thrive Through Volatility.”
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Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
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Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
Blog
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
Blog
Zu viele Unternehmen investieren in CX, um zu verbessern, was ihre Kunden über ihre Erfahrungen sagen, anstatt diese Erfahrungen tatsächlich zu verbessern. Auf dem CX Summit EMEA 2025 erfahren Sie, wie Sie bessere, bedeutungsvollere Erlebnisse schaffen, die Loyalität und Wachstum fördern.
Blog
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
Blog
The deadline for submissions into the Forrester B2B Summit EMEA Awards is July 14, 2025. Read this blog to find out how to apply, what makes a strong entry, and what set our past winners apart.
Blog
Your organization has likely created lots of paperwork and process. And you signed up to manage that as it was outlined in your original job description. Now you may be replaced by AI. Get some useful guidance on why this is happening and how you can recognize it.
Blog
RSAC Conference 2025 featured the 20th annual Innovation Sandbox competition. Learn more about the entrants and results in this review of the event.
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Back in 2007, the first US federal CIO, Vivek Kundra, was appointed. Shortly after in December of 2010, he launched one of the world’s first “cloud-first” initiatives, making many US federal agencies such as the General Services Administration (GSA) some of the earlier innovators in this arena.
