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Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

Interviewing is a key method for gathering rich qualitative data in customer research. To get the most out of your customer interviews and produce data that drives decision-making, ask yourself these five questions.

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

Forrester has launched an updated experience for the Forrester Wave™. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave evaluations.

Legacy, monolithic banking systems are inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged. This puts them in existential danger.

The failure to rise to the AI moment puts the future of the agency industry and a decade of agencies’ business change at risk. Learn what it takes to help employees gain the skills and confidence to master AI so that fear of AI doesn’t master them.

Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.

AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.

Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.

Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.

Last month’s event set the stage for navigating the frenetic pace of change in B2B and capitalizing on growth opportunities. Read our top five takeaways.

Nearly two-thirds of B2B sales leaders told us that digital buying behaviors would have a significant impact on their organization in the next two years. Yet only 37% said digitizing the buyer’s journey is a top priority. It’s time to get serious about self-service.

The future of ABM is not scale — it’s profitable growth. Learn what B2B organizations will need to do for continued ABM success.

Cloud detection and response is not a market category — it is a feature of existing cloud tools. Get a formal definition and more in this post previewing a new report.

The vision of an invisible and real-time SDLC facilitated by TuringBots is not a distant dream but an impending reality. Find out why TuringBots will become an indispensable ally, ensuring that developers can keep pace with the rapid rate of technological change.

Learn why a new paper from AI startup Anthropic brings up a broader conversation about the value of AI explainability.

EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.

No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.