promoted

Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued at around $14 billion, will divest US TikTok to a joint venture of primarily American investors. Learn the details and what questions brands should be asking.

Black Friday and Cyber Monday shed light on how answer engine use affects shopping. Brands need to get ready.

There were many big changes in this latest round. Read our breakdown and what we learned.

Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress. Read our advice for avoiding the e-commerce faux pas that can quickly sour customers’ experience on your site.

2025 has been a year of learning, listening, and building momentum. From packed workshops to powerful storytelling, our events sparked connection and action across industries. Now, we’re raising the bar for 2026 with a bold promise: ideas into action. Here’s what we learned — and what’s next.

Most B2B firms track win rates but rarely uncover the real reasons behind wins and losses. Learn three ways to capture buyer feedback that can be used to boost win rates and drive growth.

The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.

Our evaluative research — just like our business — is built on integrity, honesty, fairness, and the courage to tell it how it is. Our methodologies are unbiased, transparent, and publicly available, ensuring consistent quality across markets and technologies.

Make safe, reliable digital experiences as part of the value you deliver — and help keep customers coming back yearround.

Traditional service desk KPIs no longer reflect success in an AI-driven world. Learn how IT leaders can rethink performance measurement to align with automation, experience, and business impact.

Answer engines such as OpenAI’s ChatGPT and Google’s AI Mode will deliver convenience to holiday shoppers. Brands: Provide resonant, technically sound, fresh content to improve your chances of persuading shoppers throughout their journeys on answer engines’ results pages.

Cloud in 2026 will be defined by two major races: the hyperscaler race to build AI-native cloud infrastructure and the enterprise race to craft meaningful AI strategies. Our predictions break those down.

Consumers’ rapid shift to natural language and adoption of multimodal search, the voracity of answer engines’ bots, and answer engines’ ability to fill the top of the funnel require marketers to significantly adapt content, technical, and measurement practices. But how? Get answers to the three most frequently asked questions we get from clients around answer engine optimization.

For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.

Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.

If software development was music, generative AI would be rewriting the score. Learn how the tune will shift in the coming year.

In 2026, consumers will crave connection beyond the traditional sources. In the year ahead, they will seek out offline connections while making synthetic friends. Find out more in our 2026 predictions for consumers.

For financial institutions, lingering trust concerns, regulatory constraints, and the relentless pace of innovation loom large. The question isn’t whether to adapt — it’s how fast and how boldly they can pivot to thrive in a zero-click, machine-driven future.

AI adoption, changing buying dynamics, and persistent volatility are rewriting go-to-market playbooks. Learn what B2B leaders and teams must do to navigate the year ahead.