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When employees are engaged, a better customer experience follows. Learn about two core elements for building an EX-to-CX strategy.

A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.

Advanced technologies and analytic methods are redefining how organizations measure experiences and extract insights. CX leaders have an opportunity — and a responsibility — to spearhead this transformation.

Consumers have begun to take several steps to manage the impact of tariffs on their pocketbooks. Learn the five buying behaviors to look out for among your customers and what steps to take in response.

To navigate the impact of tariffs on IT costs, identify worst-case, best-case, and likely scenarios along with the specific actions needed to mitigate the heightened cost pressures entailed in each scenario.

While business volatility tests resilience, it also creates opportunities. Learn three ways to make your risk management efforts more targeted and effective.

In today’s era of volatility, technology leaders will need to do more with even less. This means dusting off the cost-cutting playbook to seek out additional optimization opportunities without sacrificing your AI ambitions. Here are a few cost-cutting measures to focus on in the near term.

As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.

Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.

AI and the growing role of buying influencers are rewriting the rules of engagement for marketers and sellers. Learn about today’s buying networks and how to begin adapting your strategies.

San Jose was abuzz with excitement as AI enthusiasts gathered for the 2025 NVIDIA GTC AI conference. Find out what the key announcements were and what they could mean for your technology roadmap in this review.

Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.

Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.

Learn what the largest-ever acquisition in cybersecurity means both for Google and the CNAPP space.

Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors.

As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.

As vendors come out of the woodwork announcing their “agentic AI” innovations, we explore what the term truly encompasses and what is hype.

Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.

Mozilla’s recent change to the Firefox terms of use has led to concerns within the open-source, privacy, and web communities. Firefox now finds itself in a difficult spot.