Imagine the prestige of being recognized on a global stage as a truly customer-obsessed leader of an enterprise that exemplifies customer obsession — a business that not only excels in creating exceptional customer experiences but also inspires others through its remarkable achievements. Forrester’s 2025 Customer Obsession Awards are your opportunity to showcase your organization’s relentless dedication to putting customers at the heart of every business decision and action.

Winning this award isn’t just about the honor of being recognized; it’s about the doors it opens. Past winners have seen heightened motivation within their teams, inspiring them to become even more customer-obsessed, along with greater visibility and recognition in their industries. This year, winners and finalists will have the chance to be featured in Forrester reports, video content, social media campaigns, and beyond — maximizing brand recognition and creating moments that endure well past the award ceremony.

Exclusive Perks Of Being A Winner

Winners will not only bask in the spotlight but also gain unique benefits designed to reward their efforts:

  • Complimentary access to the CX Summit of your respective region, including the opportunity to network with industry leaders
  • Hotel accommodations in the heart of downtown Phoenix, sponsored by Forrester
  • A once-in-a-lifetime opportunity for your leaders to be interviewed live on stage during a keynote session — sharing your story of success, innovation, and impact with the industry’s brightest minds

The Ripple Effect Of Winning

Winning signals to the world that your organization is forward-thinking, innovative, and truly committed to every stakeholder: your customers, your employees, and your broader community. The award validates your efforts as a leader in achieving tangible results, including higher revenue, customer retention, employee engagement, and brand momentum.

Customer obsession isn’t just a buzzword; it’s a difference-maker. Businesses that prioritize customers don’t just stand out; they outperform, achieving increased growth in revenue, profitability, and enrichment. For winners, being acknowledged as customer-obsessed isn’t just an honor — it helps attract top talent, partners, and loyal customers.

Your Path To Recognition Starts Now

Entering your organization or leader for the Customer-Obsessed Enterprise Award or the Customer-Obsessed Leadership Award is simple but highly impactful. Don’t miss the chance to share your story, elevate your brand, and inspire countless others in your industry.

The deadline for award submissions is fast approaching. Download your nomination packet to get started on your journey to the CX winner’s circle.

Make 2025 the year your organization gets the spotlight it deserves. We can’t wait to celebrate your success at this year’s CX Summits in Nashville, London, and Sydney!

Learn more about Forrester’s Customer Obsession Awards program and previous award winners here.

Register to attend Forrester’s 2025 North America, EMEA, and APAC CX Summits.