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Three Mindflaying Facts About AI For B2B Marketers
Artificial intelligence has fundamentally changed our ability to understand and empower our audiences, whether customer or employee. Discover three ways B2B marketers are leveraging AI now.
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Performance Marketing Is Underperforming
Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.
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Retail In 2022 — Highlights From The US CX Index
Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.
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Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?
Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.
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The Do’s And Don’ts Of Cybersecurity Interview Question Design
To hire successful candidates, you need to learn about more than just their tech skills. These tips can help you know what to look for — and what pitfalls to avoid.
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.
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Recession Fears Transcend The US Culture War
Recent Forrester survey data shows universal pessimism towards the outlook of the US economy — regardless of one’s politics.
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Getting Marketing Leaders Back Together At Forrester’s B2B Summit EMEA 2022
From leadership strategies to planning best practices to elevating marketing's role, here's a look at what to expect at Forrester's B2B Summit EMEA this fall.
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The Forrester Technology Strategy Impact Award Finalists For North America
Read how the technology organizations in these three companies have driven customer-obsessed transformation.
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Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare
Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
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Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings
For B2C marketers, Amazon's latest earnings report yielded insights on advertising, e-commerce, and more.
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US Federal Government Continues Cybersecurity Leadership With New OMB Memo
The guidance in the new memorandum enables federal civilian agencies to properly assign cyber-initiative funding toward the most critical areas. Here, we take a closer look.
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Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
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US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
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These Five Universal Truths About CX Have Lasted 22 Years And Counting
Explore these time-tested principles, and let them guide your CX decision making.
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The Intelligence Revolution Takes Hold In Marketing Creativity
The rise of data intelligence in the creative process will be as transformative as the creative advertising revolution of the 1960s.
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A Federal Privacy Law? What Marketers Need To Know
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.
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Chief Automation Officers Are The Answer … But What Is The Question?
Much of the current discourse around the role is marked by nonspecificity of purpose. Our new research uncovers some of the key considerations.
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Threat Hunting 101: A Human-Led Exercise
Here, we clear up some misconceptions about threat hunting and explain why it’s in the best interest of your team to start doing it.
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What To Expect At Forrester’s B2B Summit EMEA 2022
This year’s agenda brings together forward-looking vision and actionable insights for B2B marketing and sales professionals.