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Insights
Blog
Breaches By The Numbers: Adapting To Regional Challenges Is Imperative
Nearly two-thirds of organizations were breached in the past year, and it cost them an average of $2.4 million per breach. Our recent survey results dive into these and other findings.
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How Does B2B CX Quality Impact Loyalty? — A Forrester B2B Summit 2022 Session Preview
Assessing the CX of B2B companies is trickier than in the B2C space. At Forrester's B2B Summit North America, we'll unveil the first B2B CX Index™ and reveal which aspects of CX matter most for two popular solution types.
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TIER: Better Understand The Tech Labor Market To Unlock Your Labor Strategy
The talent crunch in tech is only going to get worse. Find out how much worse and get a possible solution in this blog.
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Join Us At CX APAC 2022 To Understand How To Design For Emotion
Emotion is key to delivering differentiated customer experiences that drive brand loyalty. Join us next month at CX APAC to learn more.
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Our 2022 Top Recommendations For Your Security Program: CISOs Get An Offer They Can’t Refuse
The Coppola classic has a few surprising parallels with today's chief information security officer.
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Customer-Obsessed B2B Leaders Give More And Get More — Do You?
Explore three traits that separate truly customer-centric leaders from the rest of the pack
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Four Key Ways B2B Buying Varies Across Global Regions
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
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Is Inflation Driving US Retail Sales Growth?
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
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The Security Analyst: An Expert In A Beginner’s Clothing
An entry-level cybersecurity role has requirements much closer to an intermediate one, our research shows. What else should security leaders keep in mind to attract the right candidates?
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It’s Time More CMOs Gained A Seat At The Corporate Strategy Table
Despite the wealth of customer knowledge CMOs possess, relatively few have an active hand in corporate strategy-setting. That needs to change.
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Three Tips For Staffing Your CX Team
We share our top tips for customer experience leaders who need to staff up the CX team at their organization.
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Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web
Will Web3 deliver on its promise? Learn how the three key tenets of the new vision compare to today's web.
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Planning A B2B Hybrid Event This Year? Seven Critical Considerations
Hybrid events seem to offer the best of both worlds. Yet pulling one off successfully requires careful planning.
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Actualisez Vos Plans D’Urgence Face À La Guerre En Ukraine
Découvrez quels fournisseurs de services informatiques ont des opérations importantes en Biélorussie, en Russie ou en Ukraine et quelles mesures vous devez prendre si vous comptez sur eux pour des services aujourd'hui.
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Can You Handle The Truth? Why Popular Myths Are Holding B2B Sales Back
It's time to relinquish outdated beliefs and embrace data and insights.
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There’s A Role For 3D Printing In Your Manufacturing Operations
It's not just for prototypes and low-quality models. Learn about three areas where 3D printing already delivers real value.
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Forrester’s Q1 2022 Sales Operations Pulse Survey Results
Looking to fine-tune your sales operations? Get eight key takeaways from Forrester’s Q1 2022 Sales Operations pulse survey.
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Transform IT From Efficient Costs To Effective Value Streams
Transitioning to a future fit technology strategy can increase the value your technology organization delivers. Find out how in this blog post.
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The Ukraine War And The CEO
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War.
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B2B Marketers: It’s Time To Ditch Sourcing Metrics
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. Here's why to ditch them and move on to something better.