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Digital Employee Experience Is Not A Tool — It’s A Perception
Digital employee experience is essential to support employees in the age of hybrid and remote work. Learn why.
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ESG’s Significance To Business Leaders
ESG can mean different things depending on who's saying it and the context in which it's said. In this first of a series of blog posts on ESG, we explore what it is and its significance to businesses.
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The Troublesome Teenage Years Of CX
What is your ambition for your customer experience team for the next decade? Pick your CX team archetype. Learn more in this post.
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Plan Your Response To CISA Emergency Patching Directives
The US Cybersecurity and Infrastructure Security Agency and other government agencies will continue to weigh in on vulnerability and patch management. Be prepared to respond.
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Global Accessibility Awareness Day 2022: What’s Changed In Our Four Years Covering This Space
On Global Accessibility Awareness Day this year, learn what’s changed in digital accessibility over the past four years. Read more.
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The Sales Engagement Landscape And The Case For The Single Pane Of Glass
In this fast-moving sales technology environment, the sales engagement feature set has never been more valuable. Our new research provides insight into what the future may hold.
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The Majority Of Chinese Social Media Users Are Social Savants
Compared to their US counterparts, online adults in China are far more likely to use social media to buy products and interact with brands. Here are three takeaways for marketers.
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The Time To Act On Inclusive Finance Is Now
To drive inclusive finance, financial services firms need to offer suitable, accessible, fair, and equitable (SAFE) financial products and services.
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Change And A New Forrester Analyst’s Perspective
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.
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What’s Next For Digital Consumer Behaviors?
Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.
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Employer Branding Is Marketing’s New Frontier
As attracting and retaining talent becomes ever more challenging, employer branding is moving to the top of the CEO’s agenda. CMOs have a vital role to play.
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Top Five Most Critical CMO Priorities For B2C Brands
Fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022, reveals the top five most critical CMO priorities for B2C brands. Learn more.
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As The Abortion Debate Ramps Up, Companies Must Support The Diverse Needs Of Their Employees And Customers
The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.
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B2B Summit North America: It’s Good To Be Back
Forrester’s B2B Summit North America drew thousands of marketing, sales, and product leaders for three days of data-driven learning and discussions that invigorated and inspired.
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The Future Of Experiences: What Your Brand Must Do Now To Power The Next Generation Of Consumer Experiences
The future of experiences will be more humanlike and immersive ... but also more invisible. Learn what the future holds at CX North America.
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FAQ: Forrester Global Technology Awards
Learn the details about Forrester’s Global Technology Awards and determine if your technology organization should submit an entry.
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Privacy: “The Most Essential Battle Of Our Time”
Companies have an opportunity to use privacy as a competitive differentiator. Four factors are essential for the successful preservation of the right to privacy.
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Doing, Selling, And Being Headless Commerce
Different roles have different relationships to headless commerce. Yet the concept is easier explained when you can settle on a frame of reference.
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In A Multicloud World, Web Application Firewalls Still Matter
The web application firewall market has evolved. Read this quick overview of the landscape.
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Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.