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Employer Branding: The New Marketing Frontier
Brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing. Find out why.
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Google Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR
With this move, the SIEM has irrevocably been altered to s more holistic security analytics platform, incorporating SIEM, SOAR, and SUBA in a single offering.
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Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source
What our clients ask us about is often indicative of emerging trends. Here are some of the top questions we heard over the last quarter, along with the answers.
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The Unstoppable Rise Of Central Bank Digital Currencies (CBDCs)
With the broader rollout of the e-yuan next month, government-backed digital currency will enter a new era. What will it hold for banks, non-financial services firms, and society at large?
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Targeting Truth In The Misinformation Age
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
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The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
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On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever
Amid lingering uncertainty, it may be tempting to question the value of long-range planning. The post-COVID landscape will look very different from the landscape pre-COVID — and B2B leaders who are unprepared will lose out.
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Log4j, Open Source Maintenance, And Why SBOMs Are Critical Now
Beyond the immediate response issues, the Log4j vulnerability poses longer-term risk management and community considerations.
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Three Leadership Stories You Should Tell
Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose. The three important stories that technology leaders should be telling to drive innovation and transformation success are: 1) continuity; 2) novelty; and 3) transition.
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2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About
For sales organizations, the past year brought significant change — and accelerated changes already in motion. Here, we recap some of those shifts and help sales leaders put them in perspective.
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Anywhere Work
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary.
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CES 2022: It’s Back, It’s Live, And It’s Reshaping Brand Experience
Get a detailed look at what you can expect at the upcoming CES 2022 event in Las Vegas.
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EDR: Only Mostly Dead?
What does the growth of XDR mean for the future of EDR? Find out in our latest EDR market review.
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Fairness Is In The AI Of The Beholder
The value of responsible AI is clear. The pathway to it ... not so much. Discover how to operationalize responsible AI.
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Unknown Equals Unused: Fix Findability To Increase Content Usage
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
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Hey! Don’t Leave An Important Faction Off Your Sales Learning Event Guest List
First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable FLSMs to coach and inspect their teams and help reps put into practice whatever the newest competency may be.
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The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
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Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.