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Insights

Blog

Employer Branding: The New Marketing Frontier

Dipanjan Chatterjee January 6, 2022
Brand building in 2022 will be as much about employer branding as it is about traditional consumer marketing. Find out why.
Blog

Google Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR

Allie Mellen January 6, 2022
With this move, the SIEM has irrevocably been altered to s more holistic security analytics platform, incorporating SIEM, SOAR, and SUBA in a single offering.
Blog

Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source

Rick Bradberry December 28, 2021
What our clients ask us about is often indicative of emerging trends. Here are some of the top questions we heard over the last quarter, along with the answers.
Blog

The Unstoppable Rise Of Central Bank Digital Currencies (CBDCs)

Sam Higgins December 23, 2021
With the broader rollout of the e-yuan next month, government-backed digital currency will enter a new era. What will it hold for banks, non-financial services firms, and society at large?
Blog

Targeting Truth In The Misinformation Age

Kelsey Chickering December 22, 2021
B2C brands are fueling the misinformation industry, albeit unintentionally. Here's how marketers can take action to stop contributing to the problem.
Blog

The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Natalie Schibell December 22, 2021
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
Blog

On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever 

Jennifer Ross December 16, 2021
Amid lingering uncertainty, it may be tempting to question the value of long-range planning. The post-COVID landscape will look very different from the landscape pre-COVID — and B2B leaders who are unprepared will lose out.   
Blog

Log4j, Open Source Maintenance, And Why SBOMs Are Critical Now

Sandy Carielli December 15, 2021
Beyond the immediate response issues, the Log4j vulnerability poses longer-term risk management and community considerations.
Blog

Three Leadership Stories You Should Tell

Phil Brunkard December 13, 2021
Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose. The three important stories that technology leaders should be telling to drive innovation and transformation success are: 1) continuity; 2) novelty; and 3) transition.
Blog

2021 In Review: A Recap Of The Shifts That Every Sales Leader Should Know About

Phil Harrell December 10, 2021
For sales organizations, the past year brought significant change — and accelerated changes already in motion. Here, we recap some of those shifts and help sales leaders put them in perspective.
Blog

Anywhere Work

George Colony December 9, 2021
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary.
Blog

CES 2022: It’s Back, It’s Live, And It’s Reshaping Brand Experience

Dipanjan Chatterjee December 8, 2021
Get a detailed look at what you can expect at the upcoming CES 2022 event in Las Vegas.
Blog

EDR: Only Mostly Dead?

Allie Mellen December 8, 2021
What does the growth of XDR mean for the future of EDR? Find out in our latest EDR market review.
Blog

Fairness Is In The AI Of The Beholder

Brandon Purcell December 1, 2021
The value of responsible AI is clear. The pathway to it ... not so much. Discover how to operationalize responsible AI.
Video

Predictions 2022: Anywhere-Commerce Will Unlock Massive Investments In Technology

Emily Pfeiffer December 1, 2021

Blog

Unknown Equals Unused: Fix Findability To Increase Content Usage

Kathleen Pierce November 30, 2021
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
Video

Predictions 2022: Insurers Will Find Value In New Processes, Products, And Distribution

Jeffery Williams November 30, 2021

Blog

Hey! Don’t Leave An Important Faction Off Your Sales Learning Event Guest List

Jennifer Bullock November 29, 2021
First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable FLSMs to coach and inspect their teams and help reps put into practice whatever the newest competency may be.
Blog

The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience

Rick Parrish November 22, 2021
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
Blog

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.